Using global case studies, it provides a complete overview of all the factors required when establishing a strategic plan, covering:
- analysis of external factors, including competition, economics and politics;
- choice and evaluation of the strategic plan;
- implementation, managing and monitoring the plan.
- Revised cases studies
- Updated data, especially in the areas of the external environment
- New references
Written in a clear, organized and student-friendly style, each chapter features learning objectives, summaries of key journal articles, short illustrative materials, extended case studies, review questions, class activities, chapter summaries and links to relevant websites, plus free access to PowerPoint slides.[/fusion_text][/fullwidth][fullwidth background_color=” background_image=” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=” video_aspect_ratio=”16:9″ video_webm=” video_mp4=” video_ogv=” video_preview_image=” overlay_color=” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=” border_style=” padding_top=”20″ padding_bottom=”20″ padding_left=” padding_right=” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=” class=” id=”][button link=”http://ehotelier.staging.wpengine.com/product/contemporary-tourism-an-international-approach-2/” color=”default” size=” stretch=” type=” shape=” target=”_self” title=” gradient_colors=”|” gradient_hover_colors=”|” accent_color=” accent_hover_color=” bevel_color=” border_width=” icon=” icon_position=”left” icon_divider=”no” modal=” animation_type=”0″ animation_direction=”left” animation_speed=”1″ animation_offset=” alignment=” class=” id=”]Learn More[/button][/fullwidth]