There is a massive opportunity for tourism boards to capitalize on the impending recovery, but they must overcome the challenges, and the key to winning bookings lies in a revamped version of an old strategy: co-op marketing.
As couples are embracing trimmed-down weddings due to COVID restrictions, hotels must adapt to meet the demands of this important market segment. What should your 2021 wedding packages include?
If you own or operate an urban hotel looking to negotiate some new corporate contracts, factoring in the specific desires of the supercommuter may help you get the business.
Hotels are hungry for more data to better predict future revenue performance, but information sources have been severely disrupted due to the impact of COVID-19. So, what should hoteliers do when they begin to doubt the data sources they have previously based key planning and decision-making around?
COVID-19 restrictions have unleashed the need for vast changes that includes automating such hotel processes as check-in, dining, guest amenities, cleaning – and even how hotels are marketing to guests.
While we want to see our hospitality colleagues back to work as quickly as possible, owners will be overhead-challenged for the foreseeable future and need to rethink how to reorganize their businesses. Enter on-demand staffing for independent hotels.
Content marketing is one of the best ways to promote your hotel business. Use the eight tips in this article to create your own content marketing strategy and start effectively promoting your hotel with the help of content.
Crime Prevention Through Environmental Design (CPTED) plays an essential role in modern crime prevention. It is a delay tactic, a method of distraction, or a nuisance factor that can deter a criminal from committing a crime in a particular hotel property.
In today’s world, digital marketing efficiency is not only mission-critical, it‘s a business imperative. Here is how you can optimize digital marketing performance via voice channels.
With pre-pandemic strategies now outdated and guests’ needs continuing to fluctuate with changing travel conditions, creating and maintaining strong connections has never been more crucial. By utilizing your PMS, you can tailor marketing material to complement individuals rather than marketing en masse, refine your offering to reflect shifts in travel purpose and generate tailored up-sell opportunities to boost your revenue.