Selling a hotel is far different to selling your average product or service; there’s a lot more to think about and lot more information to include.
There is a progressive shift from investment in legacy technology to a minimum viable product (MVP) model. This changes the focus from one big thing, to many great small ones.
There is something absolutely personal about an email that cannot be reproduced on social media. Use the campaign just the right way and you will be able to connect with your audience in ways that would have otherwise been impossible.
We must now fight to keep every team member lest we suffer from the long-term consequences associated with increasing onboarding costs, guest service gaps and lack of proper succession planning.
Hotel revenue managers should embrace AI technologies to progress non-critical, repetitive tasks and to help free their time to concentrate on areas where they can add more value to their hotel.
Global inbound international arrivals are expected to grow by 5% to 1.4 billion trips in 2018 and increasingly these travellers are seeking seamless experiences from start to finish.