Game-planning your revenue recovery starts with thinking outside the guest room.
The environment will continue to challenge our industry in its strategic intent and our focus must be on the future, centred on moving from buying a hotel stay to buying a meaningful experience.
By drastically disrupting the state of the online travel market, the COVID-19 outbreak has given hotels a unique opportunity to take back control over their acquisition channels. Here we debunk four misguided statements regarding the state of OTAs in a post-COVID-19 travel market, from their cost, to their place in hotels’ channel mix, and more.
Thanks to online videos, audio recordings, and interactive learning hubs, you can fill your skill gaps as and when you need to. Here’s how to choose the right ones for your needs.
While there is a future for email marketing, hoteliers need to be aware all the changes happening so that they can adjust their strategies accordingly. As privacy and control over data become the norm, first-party data is moving to the forefront.
SEO is so important for your web site traffic. Here is a closer look at how to define your target audience, optimise Google reviews for organic search and build links.