As we emerge from over 18 months of this ongoing pandemic, we observe significant changes in customer needs and wants. Moving forward, travel brands will need to adapt and adjust their products and services to align with these evolving customers values. Here are some key insights to take into consideration.
As new customers come in, it’s imperative that you truly impress them — here’s how.
More people from more age demographics are using social media, especially when it comes to booking travel — but not everyone uses it the same way. Learn how your hotel can engage the right age group with the right content on social media.
As we continue to move through the recovery period, we must approach new opportunities with an open mind and be willing to pivot as the industry and travelers continue to change. Here are ways to stimulate revenue in a changing travel landscape.
LinkedIn contains a wealth of data and a new EHL study shows that this public shared info points to specific personality traits.
There’s no playbook for launching a hotel amid a pandemic, but balancing construction delays and booking uncertainty is the availability of an immense talent pool of staff and the ability to fine tune operations before large numbers of travellers return.
A new study looks at whether online upselling complements or replaces in-person strategies such as front-desk upselling. The findings generate crucial insights for hotels in volatile and challenging times, while also providing an upselling model for the industry that considers the complexities of today’s multifaceted ecommerce environment.
For hoteliers, what constitutes good relationship marketing is changing in the face of technological developments and ever-growing social dilemmas. Here are a few good examples of it, along with context on why it is significant to hotels.
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