Bain analysis warns travel operators that rising AI referral traffic and agentic booking tools threaten direct bookings and margin, urging proactive content
The Sanctuary Next Door to the Citadel at Sumaq Machu Picchu Hotel
Slow travel keeps topping the trend lists for 2026, and yet one of the most visited wonders on earth is still consumed almost entirely as a fast-paced day trip.
Why most hotel guest directories are outdated and how to improve them
Think about the last time you stayed in a hotel. Did you flick through a printed compendium to find the Wi-Fi password? Did you walk back to reception
7 budget priorities to turn your hotel F&B from amenity to main revenue driver in 2027
For years, hotel F&B has often been treated primarily as an amenity rather than a serious profit centre. But as hotels set their budgets for 2027, IRIS
What the Australian accommodation barometer reveals about beating seasonality
A survey of 250 Australian accommodation operators finds that digital travel platforms, flexible pricing, and event-driven travel are the top strategies
Turning Group Business into a Year-Round Growth Engine
Peak season is the ultimate stress test for a hotel’s people, processes, and technology, instantly exposing where departmental silos begin to leak revenue.
Relationships are what fill rooms long after summer ends
Meyer Jabara Hotels shares a fall group sales strategy built on deep university relationships, layered demand segments, and year-ahead prospecting
Is Fitness Now A Primary Booking Driver
Wellness has long been a foremost reason why many guests select a hotel. Traditionally, this class of stay occasion was synonymous with spa or choosing a resort
Why Supercity Aparthotels turned to investors
Supercity Aparthotels MD Philip Houghton shares how a six-month PMS selection process, including input from institutional lenders, led to a migration
She’s the only one who knows what the AI got wrong about your hotel
AI-generated hotel descriptions often reflect outdated information, and the only person who can flag the gap between what guests were told
