We reflect on the impact of the pandemic, how it has led us to where we are today and the new crisis facing the hotel industry in the future with my guest Graham Perry, Managing Director BWH Group Australasia.
How to use forward-looking demand data in revenue management
Changing guest booking patterns as well as external influences such as border closures are resulting in historical data not being the most reliable basis for revenue management in the future.
7 travel marketing trends for 2022
Now that restrictions are easing and travel is beginning to return we discuss the opportunities for hotels to rethink their marketing, revenue management and sales.
The paradox of hotel marketing
We say we are in the hospitality industry. We say we care about service, but our conversations spin around investing, real estate and interior design.
Apple’s privacy changes are here, are you ready?
Learn how to adjust your marketing strategy in line with Apple’s privacy changes, along with the end of third-party cookies, that will shape the future of email marketing in the hospitality industry.
How to succeed through recovery, lessons from retail and the airlines
Learn from President, Sabre Hospitality Solutions, Scott Wilson how to succeed through recovery. Scott shares his insight including lessons to be learned from his experience in the retail and airline industries, to assist hoteliers to maximise opportunities through recovery and beyond.
Elevate the customer journey with excellent email and text
It is more important than ever in your customer journey to ensure your web presence is working hard for you. Learn why copy is important and how to ensure your digital voice communicates your service.
How all areas of hotel revenue management are evolving
Exploring the evolution of revenue management due to the impacts of the pandemic. Changes to the operations, the management and the systems.
Exceeding guests’ expectations in the contactless world
The contactless experience has become a fundamental concern of hoteliers and guests as a result of the pandemic, seemingly accelerating technology advancements.
How to put the guest experience at the centre of your value proposition
With the integration of artificial intelligence and machine learning into revenue management, how do we keep value creation in the centre of the revenue management function?
