Different customer segments have different booking and staying patterns. Like a kaleidoscope, small recalibrations in their analysis can greatly influence key behaviours and bookings. What does your RMS system need to keep pace with accurate forecasts?
The use of benchmarking data is an indispensable tool to daily adjust revenue management strategy to reach the full potential of a hotel’s performance. An analysis based solely on internal data cannot deliver the same achievements.
The demand for talented resources in hotel revenue management and experts who can apply data analytics to predict consumer behavior and optimize hospitality business is increasing fast.
eHotelier talks with Frank Trampert, Managing Director & Chief Commercial Officer – Sabre Hospitality Asia Pacific, about their innovative SynXis platform and how this product maximises revenue and optimises distribution strategy.
Take a deep dive into the science and art of revenue management with the latest edition of the eHotelier Industry Journal: Revenue Management 2020.
OYO Hotels & Homes announced that it has acquired Danamica, a data science company, with machine learning and business intelligence capabilities, specialized in dynamic pricing.
Analytics can drive a hotel’s revenue performance, but too often important information can be lost as a result of the grouping process used by many RMs.
You need to first identify and eliminate business practices and services at your hotel that don’t generate enough revenue to cover up the expenses/investment in them. Here are some of the areas of your operation that might require immediate attention.
The Understanding Your Guests Path to Booking course teaches hoteliers on how to influence consumers to book their rooms instead of another property. The course helps student’s understanding of the customer journey, not just for holiday-makers, but for business people too.