Ambassadors to Spain from the region of Europe gathered for a high-level meeting with the Secretary-General of the World Tourism Organization.
A new surge in Covid-19 cases and the reintroduction of travel restrictions have halted European tourism recovery with international tourist arrivals to Europe down 68% halfway through the year relative to 2019.
Latest updates on Europe hotel transactions.
As the travel industry braces for a second COVID-19 wave, GBTA calls for widening testing capabilities and requirements across the EU as a better alternative to blanket travel restrictions.
As infection rates across the US surge, this invaluable source market is still a long way from recovery, which will only make matters worse for EU destinations that are major beneficiaries from US tourism, says GlobalData.
With lockdowns lifting and borders opening, millions of Europeans are heading off for a summer holiday – even if their plans are rather different to previous years.
To minimise the knock-on effects of the outbreak, economies in Europe are starting to reopen while stimulating tourism to salvage the summer holiday season and limit the financial fallout from the pandemic.
The latest research by the World Tourism Organization (UNWTO) shows that 22% of all destinations worldwide (48 destinations) have started to ease restrictions, with Europe leading the way. At the same time, however, 65% of all destinations worldwide (141 destinations) continue to have their borders completely closed to international tourism.