Is PR still relevant in a digital world?
You need to re-examine your PR agency (and/or in-house team) and its objectives following these recommendations.
How to use the marketing mix to maximize customer returns
Marketing is all about presenting the right offer in front of the right people, at the right time.
Marriott unveils category marketing campaign – “Room for possibility”
Marriott International today announced its first-ever longer stays category marketing campaign, “Room for Possibility,” spotlighting the portfolio’s brands that enable business travellers the freedom to maintain their lifestyles, uninterrupted on the road.
What social media updates should your hotel post?
Regular social media posts should bring you closer to your customers. Think of what you can tell them about you that they’d want to know, and then tell them.
Susan Coghill named Chief Marketing Officer of Tourism Australia
Tourism Australia confirmed the promotion of Susan Coghill to Chief Marketing Officer, replacing Lisa Ronson who left the organisation in March.
The dos and don’t of Instagram Stories: hotel marketing tips
Instagram Stories allow hotels to post social media in a much more informal, authentic way – which allows you to share news and updates with your followers in creative ways that help your property stand out from the competition.
The marketing tool every hotel should use: Google Hotel Ads
Here is an answer to your biggest headache as a hotel marketer - battling against OTAs on Google’s search result pages - that is a cost-effective and powerful tool that helps you to successfully compete with the likes of Booking.com and Expedia.
Back to basics: search engine marketing
Search engine marketing (SEM), or buying traffic through paid search listings, is a relatively easy way to drive qualified traffic and more direct bookings to your hotel website.
WiT Indie returns to Penang in March
With a stellar cast of travel experts to boost independent businesses in Asia
How to use video marketing to promote your hotel business
Here are a set of approaches your hotel can take towards riding the “video marketing” wave.