It’s never been more important to engage with your guests in any way possible. Online and offline, you need to shape your marketing strategies to connect, communicate, and create relationships that last.
5 tips to outsmart competition in the post-COVID hotel market
As soon as borders start to reopen, most hotels’ marketing efforts will be in full swing and missing that recovery train will likely spell doom on unprepared establishments. By applying this advice, hotels ought to be able to enter the recovery market with confidence and start working towards sustainable success.
Linda Emmenegger named President at Midas Hospitality
Midas Hospitality promotes two key executives.
How to make your hotel stand out post Covid-19
The countless marketing, sales, and operational tools available in the market have allowed hoteliers to gain quick returns in the past, but unfortunately mediocre strategies and cookie cutter approaches won’t cut it anymore.
Emerging Markets: who will recover first?
There are positive signs that demand is increasing. We discuss which markets are likely to recover first and a range of new emerging markets with Anita Manfreda from The Blue Mountains International Hotel Management School.
Trends and challenges for hospitality property operators in 2021
With pre-pandemic strategies now outdated and guests’ needs continuing to fluctuate with changing travel conditions, creating and maintaining strong connections has never been more crucial. By utilizing your PMS, you can tailor marketing material to complement individuals rather than marketing en masse, refine your offering to reflect shifts in travel purpose and generate tailored up-sell opportunities to boost your revenue.
7 content marketing tips for every hospitality business owner
An investment in content marketing is so much more than just posting the occasional blog or having an influencer take a photo in your hotel. It’s a marketing approach that requires thought, planning and consistent execution in order to be successful, especially in the highly competitive hospitality sector.
The yoga of revenue optimization and marketing collaboration
Here is a look at how the marketing team can truly help drive revenues with guidance from Revenue Management and a deep knowledge of the hotel’s booking and trends.
10 new creative room types to boost revenue
Take advantage of these creative ideas for alternative room types that can enhance your marketability without resorting to discounts. By providing value-added experiences, rather than rate cuts, you’ll bolster the bottom line without damaging brand perception.
The reality of reopening
Hotel operators that can adapt and embrace the enhanced safety as a result of COVID-19 will be most successful. Here are some strategies that can help your property shift from recovery to growth during a challenging time.
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