From meaningful brand architecture to brand expansion strategies, here's a look at key lessons traditional hospitality players can learn from the digital giants.
Marriott International today announced its first-ever longer stays category marketing campaign, “Room for Possibility,” spotlighting the portfolio’s brands that enable business travellers the freedom to maintain their lifestyles, uninterrupted on the road.
Regular social media posts should bring you closer to your customers. Think of what you can tell them about you that they’d want to know, and then tell them.
Tourism Australia confirmed the promotion of Susan Coghill to Chief Marketing Officer, replacing Lisa Ronson who left the organisation in March.
Instagram Stories allow hotels to post social media in a much more informal, authentic way – which allows you to share news and updates with your followers in creative ways that help your property stand out from the competition.
Here is an answer to your biggest headache as a hotel marketer - battling against OTAs on Google’s search result pages - that is a cost-effective and powerful tool that helps you to successfully compete with the likes of Booking.com and Expedia.