Regular social media posts should bring you closer to your customers. Think of what you can tell them about you that they’d want to know, and then tell them.
Tourism Australia confirmed the promotion of Susan Coghill to Chief Marketing Officer, replacing Lisa Ronson who left the organisation in March.
Instagram Stories allow hotels to post social media in a much more informal, authentic way – which allows you to share news and updates with your followers in creative ways that help your property stand out from the competition.
Here is an answer to your biggest headache as a hotel marketer - battling against OTAs on Google’s search result pages - that is a cost-effective and powerful tool that helps you to successfully compete with the likes of Booking.com and Expedia.
Search engine marketing (SEM), or buying traffic through paid search listings, is a relatively easy way to drive qualified traffic and more direct bookings to your hotel website.
Selling a hotel is far different to selling your average product or service; there’s a lot more to think about and lot more information to include.
There is something absolutely personal about an email that cannot be reproduced on social media. Use the campaign just the right way and you will be able to connect with your audience in ways that would have otherwise been impossible.