If you do the hotel marketing budget when you work on the marketing plan, you can determine segments with opportunity and create a marketing plan broken down by month that includes events, trends and seasonality.
Social media is a perfect platform for avid travelers to gain a following, opening up the opportunity for hotel brands to partner with these influencers and tap into their keen audiences to reach more guests.
Ctrip Group CMO met with the Governor of the Tourism Authority of Thailand, to discuss a partnership that will see more leisure travelers experiencing unforgettable getaways in this favorite holiday destination.
From meaningful brand architecture to brand expansion strategies, here’s a look at key lessons traditional hospitality players can learn from the digital giants.
Marriott International today announced its first-ever longer stays category marketing campaign, “Room for Possibility,” spotlighting the portfolio’s brands that enable business travellers the freedom to maintain their lifestyles, uninterrupted on the road.