Airbnb, Expedia, Google: 4 Lessons the hotel industry can learn from the digital giants
From meaningful brand architecture to brand expansion strategies, here's a look at key lessons traditional hospitality players can learn from the digital giants.
The top 5 things you need to know now in hotel digital marketing
Here are new options to maximise your hotel's digital marketing efforts and impact through Google, Microsoft, Instagram and more.
Is PR still relevant in a digital world?
You need to re-examine your PR agency (and/or in-house team) and its objectives following these recommendations.
How to use the marketing mix to maximize customer returns
Marketing is all about presenting the right offer in front of the right people, at the right time.
Marriott unveils category marketing campaign – “Room for possibility”
Marriott International today announced its first-ever longer stays category marketing campaign, “Room for Possibility,” spotlighting the portfolio’s brands that enable business travellers the freedom to maintain their lifestyles, uninterrupted on the road.
What social media updates should your hotel post?
Regular social media posts should bring you closer to your customers. Think of what you can tell them about you that they’d want to know, and then tell them.
Susan Coghill named Chief Marketing Officer of Tourism Australia
Tourism Australia confirmed the promotion of Susan Coghill to Chief Marketing Officer, replacing Lisa Ronson who left the organisation in March.
The dos and don’t of Instagram Stories: hotel marketing tips
Instagram Stories allow hotels to post social media in a much more informal, authentic way – which allows you to share news and updates with your followers in creative ways that help your property stand out from the competition.
The marketing tool every hotel should use: Google Hotel Ads
Here is an answer to your biggest headache as a hotel marketer - battling against OTAs on Google’s search result pages - that is a cost-effective and powerful tool that helps you to successfully compete with the likes of Booking.com and Expedia.