Take advantage of these creative ideas for alternative room types that can enhance your marketability without resorting to discounts. By providing value-added experiences, rather than rate cuts, you’ll bolster the bottom line without damaging brand perception.
Is there a more effective lead generation method for hotels beyond simply dropping a “Subscribe here!” form onto your website?
With hospitality facing an existential crisis due to such an industry-changing external shock, hoteliers could do worse than look to startups for lessons in adaptation.
The landscape continues to change rapidly and while no one can say with any degree of certainty where everything will land, we are starting to see the shape of things to come. Here are changes that the new normal is likely to bring forward in the hotel industry for owners and operators.
There is tremendous value in slowing down and dedicating the time to take stock of where you’ve been and where you’re going; providing clarity for you and everyone who relies on your direction. Only after that can you put together a set of goals that will keep you and your team focused and prepared as soon as the “new normal” starts.
What’s setting hotels in Sweden apart from those in others markets? Being mindful of the bigger picture, they’ve shaped their strategic plan with specific goals in mind. Despite the current drop in international travel and demand, see how some Swedish hotels have fine-tuned their marketing tactics to help them weather the storm.
In the face of an unprecedented crisis in the hospitality industry, several tech companies have started to share free offers to help hoteliers.