Reliance on digital devices has only accelerated during the pandemic, so travel businesses must be able to reach their potential travellers through engaging mobile content. But which online and digital channels should you use? Here is a simple beginners’ guide to a range of online marketing channels you need to consider in your quest to attract the digital traveller in 2022.
Generation Hashtag will be a key driver for niche tourism growth
New report shows Demand for niche tourism holidays and experiences is growing among people born between 1991 and 2005.
Seven hotel marketing trends for 2022
Learn which hotel marketing strategies will help you stay ahead of the competition and increase bookings.
Essential hotel business strategies you need to know in 2022
As the world opens back up, it’s time to explore some of the essential strategies you can employ to get yourself more successful than ever before.
The paradox of hotel marketing
We say we are in the hospitality industry. We say we care about service, but our conversations spin around investing, real estate and interior design.
Always welcome: How to engage with your hotel guests online and offline
It’s never been more important to engage with your guests in any way possible. Online and offline, you need to shape your marketing strategies to connect, communicate, and create relationships that last.
5 tips to outsmart competition in the post-COVID hotel market
As soon as borders start to reopen, most hotels’ marketing efforts will be in full swing and missing that recovery train will likely spell doom on unprepared establishments. By applying this advice, hotels ought to be able to enter the recovery market with confidence and start working towards sustainable success.
Linda Emmenegger named President at Midas Hospitality
Midas Hospitality promotes two key executives.
How to make your hotel stand out post Covid-19
The countless marketing, sales, and operational tools available in the market have allowed hoteliers to gain quick returns in the past, but unfortunately mediocre strategies and cookie cutter approaches won’t cut it anymore.
Emerging Markets: who will recover first?
There are positive signs that demand is increasing. We discuss which markets are likely to recover first and a range of new emerging markets with Anita Manfreda from The Blue Mountains International Hotel Management School.
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