As hotel owners and commercial leaders, we can no longer afford to treat business planning as a compliance exercise, or a dusty document filed away after budget season. A strategic business plan is your profit blueprint—and when done right, it becomes your most valuable commercial asset.
2-Minute Survey: How hospitality teams are (Re)building marketing around data
We’re seeing a shift in hospitality marketing. Guest expectations are rising fast, and hotel teams are under pressure to deliver more personalised, data-driven experiences
7 last-minute ideas to sell vouchers this holiday season
Here are some swift strategies and tips on how you can offer vouchers to drive ancillary revenue.
The impact of holiday posts on B2B hospitality companies: LinkedIn marketing insights
Unless you have something unique or can use engaging photographs of people to boost interaction, here’s why it might be best to refrain.
Social media marketing tips for smart hoteliers
There is no definitive guide to social media marketing because social media is constantly evolving, but these tips can help you always stay ahead of the curve.
Hospitality data: How to use it to increase revenue for your property
Data is essential for hospitality success. It improves decision-making, designs personalized packages, refines marketing, and enhances customer service. Here’s how a hotel CRM can centralize data for optimal use.
Key Takeaways from the HSMAI Marketing Strategy Conference 2023
Key highlights of the HSMAI Marketing Strategy Conference 2023
Hotel marketing on Threads – what you need to know
Only launched on 5 July 2023 by Meta, Threads is already becoming a buzzword for marketers. Will it serve your hotel’s marketing needs?
The importance of branding in the hotelier industry: 2023 guide
Creating a brand in the hotelier industry is a journey that requires time, energy, thought, and money invested. However, if done properly, it’s a process that gives back.
Gordon Palm has been appointed Director of Sales and Marketing at Ocean Edge Resort and Golf Club
Ocean Edge Resort & Golf Club is pleased to welcome industry veteran Gordon Palm as the new director of sales and marketing.
