If you do the hotel marketing budget when you work on the marketing plan, you can determine segments with opportunity and create a marketing plan broken down by month that includes events, trends and seasonality.
Marketing
Three steps to curating your hotel’s social influencer strategy
Social media is a perfect platform for avid travelers to gain a following, opening up the opportunity for hotel brands to partner with these influencers and tap into their keen audiences to reach more guests.
Ctrip CMO Meets with Thailand Tourism Authority Governor
Ctrip Group CMO met with the Governor of the Tourism Authority of Thailand, to discuss a partnership that will see more leisure travelers experiencing unforgettable getaways in this favorite holiday destination.
What creative hotels are doing online
Here’s a look at how Aloft Hotels creates interactive mobile experiences that appeal to music- and tech-savvy travelers.
Airbnb, Expedia, Google: 4 Lessons the hotel industry can learn from the digital giants
From meaningful brand architecture to brand expansion strategies, here’s a look at key lessons traditional hospitality players can learn from the digital giants.
The top 5 things you need to know now in hotel digital marketing
Here are new options to maximise your hotel’s digital marketing efforts and impact through Google, Microsoft, Instagram and more.
Is PR still relevant in a digital world?
You need to re-examine your PR agency (and/or in-house team) and its objectives following these recommendations.
How to use the marketing mix to maximize customer returns
Marketing is all about presenting the right offer in front of the right people, at the right time.
Marriott unveils category marketing campaign – “Room for possibility”
Marriott International today announced its first-ever longer stays category marketing campaign, “Room for Possibility,” spotlighting the portfolio’s brands that enable business travellers the freedom to maintain their lifestyles, uninterrupted on the road.