As soon as borders start to reopen, most hotels’ marketing efforts will be in full swing and missing that recovery train will likely spell doom on unprepared establishments. By applying this advice, hotels ought to be able to enter the recovery market with confidence and start working towards sustainable success.
Midas Hospitality promotes two key executives.
With pre-pandemic strategies now outdated and guests’ needs continuing to fluctuate with changing travel conditions, creating and maintaining strong connections has never been more crucial. By utilizing your PMS, you can tailor marketing material to complement individuals rather than marketing en masse, refine your offering to reflect shifts in travel purpose and generate tailored up-sell opportunities to boost your revenue.
An investment in content marketing is so much more than just posting the occasional blog or having an influencer take a photo in your hotel. It’s a marketing approach that requires thought, planning and consistent execution in order to be successful, especially in the highly competitive hospitality sector.
Here is a look at how the marketing team can truly help drive revenues with guidance from Revenue Management and a deep knowledge of the hotel’s booking and trends.
Take advantage of these creative ideas for alternative room types that can enhance your marketability without resorting to discounts. By providing value-added experiences, rather than rate cuts, you’ll bolster the bottom line without damaging brand perception.
Is there a more effective lead generation method for hotels beyond simply dropping a “Subscribe here!” form onto your website?