Sustainability as a modern pillar of branding and marketing: Part 1

01/08/2018

As consumers will only purchase what they see or know, it is important that you wholeheartedly promote your environmental upgrades, not only to selfishly garner more cachet from prospective guests, but to altruistically lend the movement more legitimacy.

HSMAI Washington DC Chapter Announces State of the Industry Program

26/07/2018

Guest Contributor

State of the Industry program being held at the MGM National Harbor hotel in Oxon Hill, Maryland on August 9

5 ways to market your hotel during the holidays

12/10/2017

Brianna Wenner

As the lucrative holiday season approaches, here are some ideas to set your hotel apart in ways that will help entice travellers to book. @ICEportal

Digital marketing: top tips for 2018

12/04/2017

Michelle Noonan

Budget planningÊand strategy planning go hand in hand - and as theyÕre both large tasks it can be difficult to decide where to start. To help out, here are some essential top tips to make sure you include in your 2018 digital marketing strategy.

How to boost the ROI of your PR outreach

17/03/2017

Jennifer Nagy

Many start-ups have no budget to spare so they make the decision not to do any marketing at all, which is a huge mistake. Marketing is a necessity for the long-term financial success of a company, especially in a highly competitive market like the hospitality industry.

What is the purpose of your website?

07/03/2017

Larry Mogelonsky

Everyone knows you need a functional website, no matter the business or the locale. For hotels, most of us recognize that often a website may be a customerÕs first introduction to your property. As such, it should entice, educate and make them want to stay with you.Ê

Get more Direct Bookings with a Winning (Hotel) Personality

25/01/2017

Bärbel Pfeiffer

Want to attract new business and get more direct bookings? Make sure the online presentation of your hotel supports this goal.

PR vs Advertising: Which marketing tactic is best for hospitality start-ups?

23/01/2017

Jennifer Nagy

Here are five examples of when using PR will be more effective than advertising for hospitality start-ups.

2016 in Review: Distribution, Marketing & Revenue Management

09/01/2017

eHotelier Editor

eHotelier provides the best articles from 2016 on Distribution, Marketing and Revenue Management

Automated email ideas for the holidays

05/12/2016

Nicki Graham

Here are some great examples of how you can segment your automated emails for the holiday season and provide a really tailored, personalized message for your guests that will drive revenue and engagement.

Tag: Marketing