Marketing Archives - Insights

8 hotel marketing priorities for 2023

The sooner you identify and plan for the major trends and changes in the industry, the better chance you’ll have to improve your guests’ experience, drive direct bookings, and succeed in 2023. 

Hotel Marketing Priorities in 2023

Mary Pat Sullivan has been appointed EVP of Marketing at NORTHSTAR Travel Group

Northstar Travel Group (“Northstar”), the largest information services, data, events, and marketing solutions company focused exclusively on the travel industry, has promoted Mary Pat Sullivan to the position of Executive Vice President of Marketing for the Travel Group. Sullivan was most recently Senior Vice President of Marketing for the Retail Travel Group at Northstar.


How to start a hotel business

It is extremely important you prepare yourself well, do a lot of research and develop a detailed business plan to ensure success. Here’s a detailed look at what you’ll need.

start hotel business

Marketing your hotel to the digital traveller

Reliance on digital devices has only accelerated during the pandemic, so travel businesses must be able to reach their potential travellers through engaging mobile content. But which online and digital channels should you use? Here is a simple beginners’ guide to a range of online marketing channels you need to consider in your quest to attract the digital traveller in 2022.

Marketing your hotel to the digital traveller
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