The Global Report on Cultural Affinity and Screen Tourism explores the growing affection one has towards a particular country or culture displayed on the screen.
International tourism enjoyed signs of rebound in June and July 2021 as some destinations eased travel restrictions and the global vaccination rollout advanced in many parts of the world.
Global tourism has reaffirmed its commitment to making the sector a pillar of inclusive growth.
WTTC aims to strengthen cooperation across stakeholders and share best practices to raise awareness about how the sector can, and does, make a difference, to proactively address this global crime.
The emergence of COVID-19 variants and the continued imposition of restrictions are weighing on the recovery of international travel.
This is an international standard offering guidelines to ensure access and enjoyment of tourism for all on an equal basis.
Tourism businesses and destinations are stepping up their commitment to sustainability.