Managing your online reputation

9 years ago

Managing Your Online Reputation is session 5 in the 8 part series, Fundamentals of Digital Travel Marketing.

According to some studies, review sites would now be the most influential source when planning the trip. Thus, it is important to:

– Understand how TripAdvisor’s and Yelp’s algorithms works
– 6 tips to better manage your online reputation

By using hospitality & travel examples, we will see why it is important to manage your brand’s presence on these sites and what are the benefits of doing so.

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Click below to preview the course.

Matthew Stephens

4653 posts

https://ehotelier.com

eHotelier is the leading eLearning provider for the hotel industry. eCampus provides an industry-leading Learning Management System with an integrated authoring tool and curriculum of industry best-practise courses and certifications. Our curriculum is curated by academics and industry leaders and is recognised globally, with over 200 courses and 15 certifications specifically designed for hospitality professionals and endorsed by The Institute of Hospitality. Hospitality leaders the world over rely on eHotelier to grow their careers, teams and businesses.