OfferCraft announced it is bringing on two executives — Anthony Burrows and Michael Grove — who will be serving asOfferCraft’s account directors in Australia.
“We’ve been thrilled to see so much interest from Australian companies, and we’re dedicated to doing a great job here,” said Aron Ezra, CEO of the Las Vegas-based company. “We’re building a terrific Australian client list and a terrific local team, starting with Michael and Anthony.” OfferCraft’s software platform blends behavioral economics, artificial intelligence and gamification to create marketing offers and HR incentives that are far more fun to use. Making offers more fun makes them more memorable, more exciting and ultimately much more effective.
With close to 20 years of experience, Anthony Burrows is a trusted hospitality expert. Career highlights include spending 8 years in several roles within Odyssey Gaming, part of the eBet group, and as founder of the Be Bold Group, a chain of organic coffee cafés that today has locations across Brisbane and continues to expand.
“I looked at OfferCraft for my cafes, and I was so impressed when I saw it that I wanted to be part of the team,” Burrows said. “I’m excited to both serve our existing clients and introduce OfferCraft to countless new organizations across Australia.”
Michael Grove has been seen playing rugby and lawn bowls for top teams across Australia. Following his sports career, he went on to represent trusted brands across multiple industries, serving in key roles at companies such as Thrifty Car Rental, Bally Technologies, and Henselite, among others.
“I was blown away by OfferCraft,” said Grove. “This technology drives more revenue by making daily business transactions more fun. That’s a great win-win for both our clients and their customers.”
Over the last few months, several of OfferCraft’s clients around the world have publicly announced triple-digit improvements in revenue following their adoption of its software.
