hotel SystemsPro announced it appointed Larry Letter as Director of Hotel Performance. Letter is a respected hospitality professional with 30 years of experience in corporate support, full-service hotel operations, and regional management.
Letter joins the company after serving as Hilton Worldwide Director of Owner Support for six years where he oversaw more than 400 property upgrades. hotel SystemsPro is a provider of ASP-based enterprise hotel sales software, maintenance automation, and guest service solutions.
At hotel SystemsPro, Letter will help clients use the company’s solutions to maintain, track, and extend the life of their assets; improve guest service; and increase profitability. Clients will benefit from Letter’s on-the-ground experience with brand mandates and property management and operations.
“We are very fortunate to have Larry’s extensive experience as a resource for our clients,” said Lana Perkins, owner of hotel SystemsPro. “At Hilton Worldwide, Larry helped operators accomplish high-value property improvement plans on time and within budget. He oversaw more than 400 brand-mandated lobby renovations alone. He is a professional whose understanding of how asset management relates to operations and budgets will help our users be more profitable.”
“This is an exciting time for hotel operators,” Letter said. “The economy is in an upturn and property improvements and brand upgrades are moving forward. My role at hotel SystemsPro will benefit from my recent duties with Hilton Worldwide. I understand how to guide owners in planning and reinvestment projects.” In his work with Hilton, Letter enabled 95 percent of franchises in his segment to meet all brand standards.
Letter said, “I am impressed with the innovations our clients suggest, and how the hotel SystemsPro professional team strives to implement them. We all work together to help operators increase revenue and productivity while reducing costs associated with maintenance and equipment replacement. With this goal, everyone wins.
“Larry’s knowledge of hotel operations, PIPs, and franchise processes and policies will provide guidance that will enable clients to operate more efficiently. Plus, his considerable experience with property openings will be helpful to our expanding management company clients,” Perkins said.
In his tenure with Hilton Worldwide, Letter assisted owners with standards, hotel training requirements, new initiatives, quality assurance, revenue generation, and support departments. He communicated directly with owners, asset managers, general managers, and others representing hotel owners.
