80’s flashback: Mr. T new spokesman for Fairfield Inns & Suites

Mr TFairfield Inn & Suites ethos is that in the hospitality business, it’s everyone’s job to help guests stay amazing.  And in an effort to do so, guests need a guarantee that any issue that arises will be resolved on the spot. Fairfield Inn & Suites counts on an A-Team of associates across more than 750 hotels worldwide, who know how to get the job done right–every time.  Now they have a new colleague, TV legend and entrepreneur, Mr. T.  Known for his no-nonsense attitude, he is transformed from Mr. T to “Mr. Guaran-T” in a new video series which debuts today and features the Fairfield 100% Guarantee.

“I’m the enforcer!  You tell me what you need done and I make it happen.  That’s what guests expect and deserve from a great hotel brand and a great associate.” said Mr. T himself. “But even I had to learn a thing or two to put my muscle to work for hotel guests.  I guarantee you’ll have a laugh when you watch the videos and you’ll see for yourself why Fairfield Inn & Suites is the place to stay if you want 100% satisfaction from the moment you check-in until the time you check-out.”

According to a recent survey conducted by Fairfield Inn & Suites, frequent business travelers find more value in a seamless experience; therefore if an issue arises, they prefer a hotel associate to resolve the issue versus just offering compensation.  Additionally, 90% of leisure travelers reported that an overt satisfaction guarantee is required to instill confidence in the guest experience. In fact, this policy often influences consumer’s consideration and choice when booking travel.

“Our guests’ time and the quality of their experience are of the utmost importance to us. The Fairfield 100% Guarantee is a promise to our guests that they’ll be satisfied with their stay or we’ll make it right!,” said Shruti Buckley, vice president and global brand manager, Fairfield Inn & Suites. “Travelers want assurance that someone has their back while they are on the road, and we’re communicating our commitment to guest satisfaction in a unique way.  We look for amazing, multi-talented people to tell our story, which is why we’re thrilled to be working with Mr. T.  He gets us and understands our commitment to our guests.”

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The video series showcases the transformation from rough-and-gruff Mr. T to a mild-mannered, service-oriented associate known as Mr. Guaran-T.  In the videos, Fairfield’s newest associate learns how to solve everyday guest needs with a little less muscle and a lot more heart.

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