Casual style is no longer a unique selling point for new hotel types – designs that merge living and working are in demand. Thus, new lifestyle hotels are characterized by generous lobbies where you can lie on sofas while working via the ultra-fast Wi-Fi internet, all while ordering drinks and snacks at the kiosk.
Due to smartphone automation, previously tedious hotel operations such as queuing at the reception desk for check-in or check-out are things of the past. Another technical benefit of “Hotels 3.0” are Smart TV screens in guest rooms which offer personal video libraries via the Netflix app or other BYOD access.
E-mobility is also a feature of the new lifestyle hotel types. Electric cars provided by partners can be recharged at the hotel and guests can simply book these cars via a smartphone app. A new hotel concept in Germany, which will be presented this autumn, will provide an E-Smart car directly upon arrival at the airport or train station. The guest can drive immediately to a business meeting or directly to the hotel. With e-bikes and transport bicycles to borrow as well, hotels will be new centres of mobility.
The number of creative lifestyle and design hotels is increasing with new brands including CitizenM, Moxy, Ruby, W Hotels, Mama Shelter and some more. TOPHOTELPROJECTS, a provider for global B2B hotel data has listed the following:
- W Hotels (Starwood Hotels) – 38 new building projects among others in the USA, UAE, China and India
- Moxy Hotels – 19 new building projects among others in Germany, USA and Norway
- Yotel – 7 new building projects in the USA, UAE and Singapore
- Soho House – 5 new building projects in the UK, the Netherlands and India
- CitizenM Hotels – 4 new building projects in France, UK and China
- Ruby Hotels – 1 new building projects in Vienna/Austria
- Ace Hotels – 1 new building projects in New Orleans/USA
- Mama Shelter – 1 new building projects in Lille/France