As Mark Zuckerberg highlighted in a presentation on chatbots, no one wants to download an app just to book a hotel. Instead, it’s easier and more comfortable to use an app they already have, like Facebook Messenger.
DMI has announced it is working with ZUMATA, a technology company specializing in travel distribution, to integrate natural language processing (NLP) into a chatbot. The app uses IBM Watson’s artificial intelligence technology to process customer hotel search requests, resulting in a new level of individualization and personalization.
- Turning Messenger into a search engine: The chatbot allows customers to ask questions related to their booking as if they were speaking with a live human agent and are immediately presented with highly relevant and personalized results.
- Everybody wins: The chatbot’s ease of use shortens research time for the customer and improves conversions for travel sellers while reducing their operating costs.
- Deep expertise: DMI’s comprehensive suite of secure, end-to-end mobile enterprise solutions and services provides immediate business value for its customers. The company used its deep expertise across the spectrum of mobile needs and market challenges to deliver the highly engaging and valuable customer experiences ZUMATA was looking for.
Jay Sunny Bajaj, DMI founder and CEO, said, “As the only hotel distribution company in the world that is using big data and IBM Watson technologies, ZUMATA came to us with a cutting-edge project – just the sort of thing we love. Advances in technology have only recently made NLP-driven chatbots possible for business, so we are excited to be at the forefront of making this capability a reality for our customers.”
Josh Ziegler, CEO, ZUMATA, adds, “ZUMATA’s goal is to provide our travel vendor partners with the tools they need to improve their customers’ experience and, in turn, improve their own conversions. Whether we provide our technology via a full white-label site, a widget or through our suite of APIs, we want to facilitate the process, no matter the platform or device that their customers want to use. Our collaboration with DMI showcases a practical example of how our artificial intelligence- enhanced hotel offering can be easily integrated into Facebook Messenger or any other chat or messaging application.”