Loews deploys Cendyn/ONE’s integrated CRM & digital marketing platform

Loews Lobby

Recognized as an innovative guest engagement and marketing automation solution for hotels and resorts, Cendyn/ONE’s CRM Data Intelligence Platform is a powerful guest intelligence and digital marketing solution that provides a single view of guest history, value, behavior, desire, intent and engagement. The CRM Data Intelligence Platform combines first and third party data sources to deliver dynamically generated, one-to-one marketing across all digital channels: Email, Web, Display, Mobile, Video, Social and Search. The result is increased guest satisfaction and loyalty as well as significantly higher marketing ROI.

Cendyn/ONE was chosen for its ability to easily handle complex interfaces, leverage real-time data to drive true one-to-one communications, and provide sophisticated guest intelligence, reporting, and analytics. Loews plans to deploy the solution at all of their properties, and nurture their guests like never before. Loews’ staff is already using Cendyn/ONE’s CRM Data Intelligence Platform to anticipate their guests’ behavior and preferences, as well as enhance guest experiences before, during and after their stay.

Charles Deyo, CEO & Founder of Cendyn said, “We’re excited about our partnership with Loews Hotels. They are forward-thinking and really understand how to best serve their guests. Their remarkable commitment to exceed their guests’ expectations fits well with our data-driven marketing approach.”

In 2015, Cendyn/One earned Info-Tech’s Trend Setter and Best Overall Value awards for Hotel/Resort/Casino CRM. CIO Review also named the company one of the “20 Most Promising Travel & Hospitality Solution Providers.” The Hospitality Sales & Marketing Association International (HSMAI) will honor Cendyn/ONE with the Gold Adrian Award for digital marketing excellence at the 59th annual Adrian Awards, which will take place on February 16, 2016, in New York City. Cendyn/One will continue adding new features to its cloud based platform in 2016 with the release of the latest version of eConcierge, its pre-stay and on-property guest engagement application designed to boost ancillary revenues from excursions, spa treatments and other hotel amenities. Cendyn/ONE welcomes Loews Hotels and Resorts to its client list, which includes AMResorts, Rosewood and Pineapple Hotels.

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