Thailand hospitality company Kata Group Resorts has confirmed the appointment of Wiswin Pitikulsathit as Vice President ahead of a new campaign to build a higher, more distinctive international profile.
Previously Kata Group’s Assistant Vice President for Asset Management, he joined Kata Group Resorts from the Bangkok-based Asset Pro Management Company Limited where he was a Senior Financial Analyst.
Educated at Monash University in Melbourne Australia, Pitikulsathit also has a Masters in Hospitality from the Ecole Hoteliere de Lausanne in Switzerland.
Pitikulsathit has already signaled his intention to move Kata Group forward with an emphasis on guest experiences and destination marketing due to the enviable locations of the resorts in the Group’s portfolio.
“It is a great challenge and one I am relishing. Kata Group Resorts has a long and successful history in the hospitality industry and I am looking forward to continuing to press ahead, respecting the past while keeping a firm eye on the future,” he said.
“There is so much potential. Thailand is one of the most desirable destinations worldwide for leisure travel, which is our core focus, and we have strong relationships with the key players in the travel trade industry.
“To this we will seek further partnerships and embark on a strategy that will embrace the digital requirements of travellers who are seeking more personalised experiences and the growing trend of more specific, segmented travel offerings.”
Kata Group Resorts owns and operates of six resorts in Thailand and has been an established leader in the affordable luxury hospitality market for the past 35 years. The Group specialises in family and couples travel experiences, while offering beachfront weddings and corporate meetings and incentives.
In 2012, Kata Group launched the Beyond Resorts brand, with luxury adults-only concepts at Beyond Resort Khaolak, Beyond Resort Karon and Beyond Resort Krabi, featuring pool villas and other experiences curated for couples, led by private dining, couples treatments at Kanda Spa and destination excursions designed, “Just For Two’.
Beyond Resort Krabi also caters to families, building further on the family heritage of the resort group with star performers Phuket Orchid Resort and Kata Beach Resort and Spa in Phuket and Kandaburi Resort & Spa in Koh Samui.