Interactive PLAY table new feature in Novotel lobbies

Novotel PLAYThe latest service offered by Novotel is PLAY, the multimedia table developed in partnership with Microsoft, Humelab and After-Mouse.

It will be available from end June 2014 in 12 pilot lobbies around the world, including in Milan, Brussels, London, Paris, Sydney, Casablanca, Dubai and Rio. This little technological gem offers a wide range of entertainment and the brand intends to roll it out a rapid pace across the entire Novotel network by 2015.
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40% of Novotel’s guests are leisure travelers. The brand decided to offer XBOX 360 game consoles in dedicated public areas which are open to all its guests. This service is currently available in 325 hotels around the world. Novotel also offers complimentary Kinect in 155 hotels so guests can browse and play games.

Virtual ConciergeThe PLAY table follows on from the Virtual Concierge service first offered a year ago. That digital service gives guests access to a host of additional services:
  • Recommended restaurants and cultural activities near the hotel,
  • Practical weather information,
  • Flight schedules,
  • Virtual post cards
  • Information about the brand
  • To take its guests’ digital experience that extra mile, Novotel’s virtual concierge is also available as a smartphone app (Novotel Virtual Concierge Mobile App) for Android and IOS devices. Guests with a taste for independence are therefore be able to use this app to tailor make their stays.

    A year after its launch, the Virtual Concierge is now available in more than 250 Novotel establishments around the world. It is a huge success and is used by guests to find activities near the hotel (36%), to calculate itineraries (20%), or consult the weather forecast (17%). Over 300,000 digital postcards currently sent every month through the Virtual Concierge.
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