Shangri-La and Ferrari gear up for high octane partnership

Ferrari_1Shangri-La Hotels and Resorts and Ferrari have announced their partnership for the Ferrari Challenge Series at the Ferrari Racing Days in Shanghai.  The collaboration, a first for both brands, will see the Hong Kong-based luxury hotel group as the official hotel partner in Asia Pacific and Europe for the Italian supercar’s season of racing events.

Through the alliance, Shangri-La’s global VIP clients will experience a new and highly charged environment of luxury with paddock access and a first-hand Ferrari experience that includes a garage tour; hot laps during the Ferrari Challenge European Series, the Ferrari Challenge Asia Pacific Series and the Ferrari Racing Days in China; as well as watching the Formula One World Championship with the fastest circuit-racing cars in the world.

As part of the branding execution, Shangri-La’s logo will feature on all imagery and activities – including the racing cars, podium and official website – in conjunction with the Ferrari Challenge Championship.  Meanwhile Ferrari fans will enjoy exclusive high-end travel experiences at more than 80 of the hotel group’s distinguished hotels and resorts.  In the near future, Ferrari Rally will stage charitable drives in the cities where Shangri-La’s China hotels are located.

“We’re delighted about the alliance with Ferrari, an exciting brand with a great product,” said Greg Dogan, Shangri-La’s president and chief executive officer.  “Through our global collaboration, we will be able to reward both companies’ loyal supporters with one-of-a-kind experiences and indulge their passion for the best and bespoke.”

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Marco Mattiacci, Scuderia Ferrari Team Principal, said, “We are really happy to have among our partners such a prestigious brand as Shangri-La. They have a lot in common with Ferrari, to begin with attention to details which can make the difference on the track as well as in providing a superior service to the customer.”

Ferrari Challenge Schedule 2014

Ferrari Challenge Asia Pacific Series

23 Feb                                  Sepang (near Kuala Lumpur)

13 April                                 Sydney

8 June                                   Shanghai

20 July                                  Inje

14 September                       Fuji (near Tokyo)

2 November                          Sepang

3-6 December                       Finali Mondiali (in Abu Dhabi)

Ferrari Challenge Europe Series

4-6 April                                Monza

16-18 May                            Mugello

20-22 June                           Brno

18-20 July                            Portimao

12-14 September                 Silverstone (near London)

24-26 October                      Istanbul

3-6 December                      Finali Mondiali (in Abu Dhabi)

 *Destinations in bold are cities where, or nearby, there is a Shangri-La hotel.

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