Ultratravel Collection, a joint venture between Travel Leaders Group, Global Hotel Alliance (“GHA”) and Ultratravel, has announced that several hotels from the portfolios of Alila and Grace Hotels are set to become founder members.
The three partners in this new collaboration announced the creation of Ultratravel Collection at the end of 2013. Ultratravel Collection will enable some of the world’s most luxurious hotels to gain access to Global Hotel Alliance’s loyalty programme of 4 million members, as well as Travel Leaders Group’s customer base of travellers.
Joining other founder members, which include Hotel Adlon Kempinski in Berlin, Leela Palace in New Delhi, Lungarno Portrait Suites in Rome, Emirates Palace in Abu Dhabi and the Anantara Kihavah Villas in the Maldives, will be such unique properties as Grace Santorini, Grace Mykonos, Grace Cafayate in Argentina, the Alila Villas Uluwatu in Bali and the Alila Jabal Akhdar in Oman.
Ultratravel Collection is currently making final preparations for its formal launch, which is anticipated to be in July 2014. Ahead of that launch, Ultratravel Collection is planning to announce further member hotels.
