Westin Hotels & Resorts has announced the global launch of the Westin Well-being Movement, an ambitious $15 million brand-wide campaign designed to enhance the well-being of guests and associates around the world.
The year-long initiative will introduce a string of partnerships and programs across Westin's six brand pillars: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. The launch coincided with the International day of Happiness and Well-being and the Spring Equinox – traditionally recognized as the season of renewal.
To celebrate, Westin hotels around the world will open their doors for a well-being open house, where guests, associates and consumers can experience the brand's signature programs. For the next week nearly 200 hotels and resorts will hold wellness events and programs open to the public including scenic guided 5K runs, Heavenly Spa mini-appointments, SuperfoodsRx Juice Bars, group yoga sessions and more.
The Westin Well-being Movement will launch globally with Headspace, a specialist in the field of health and wellbeing. This first new partnership of 2014 is aimed at helping guests "feel well."
Headspace co-founder and meditation expert, Andy Puddicombe, will lead the charge as the authority for the brand's "Feel Well" pillar and is the first appointee to the Westin Well-being Council – an advisory board composed of thought leaders, each of whom aligns with a specific wellness brand pillar. This Council will be the cornerstone to the Movement and will guide and inspire new initiatives, leveraging proprietary research to inform and introduce new programs throughout the year.
The Council will be featured on the brand's new well-being digital hub – an online portal that will serve as a catalyst for a global exchange of new ideas and interpretations of well-being and bring the Movement's initiatives to life. Additional Council members will be announced throughout the year, featuring a mix of industry innovators, high-profile executives and renowned professionals dedicated to the global pursuit of wellness.
The new partnership with Headspace will encourage guests and associates to look after the health of their minds, with simple guided meditation exercises that help them smile more, listen more, worry less and sleep better.
Westin is the first hotel brand to launch a brand-wide mindfulness and meditation program. The partnership with Headspace will provide guests with customized content through a dedicated space on Westin.com, including videos and audio files. Specifically curated for Westin guests, the program is designed to address the needs of both leisure and business travelers, pre and post-stay and including programs to help guests get ready for their onward journey. Westin will also introduce Headspace modules to help promote wellness in the workplace.
