Virgin Atlantic, the UK’s second-largest long haul airline, has extended its representation with marketing agency Discover the World in Benelux (Belgium, Netherlands and Luxembourg), beginning this month.
Emma Jones, Virgin Atlantic’s Vice President of UK Sales, said the partnership with Discover the World was a successful one, who have developed a strong market following as a specialist tour operator over the last 34 years.
ÒDiscover is currently our partner in six European markets: France, Israel, Italy, Greece, Cyprus and Russia, and due to our excellent cooperation and results, we’ve decided to extend our partnership into the Benelux countries to help push our visibility and sales,Ó said Ms Jones.
According to Discover the World CEO Jenny Adams, Virgin Atlantic is expanding its service into new territory. ÒVirgin Atlantic is expanding its transatlantic service with new Manchester Ð Boston and Manchester Ð San Francisco flights, as well as the London Heathrow Ð Seattle service,Ó she said.
ÒThe airline needed extra sales and marketing help to promote these new flights as well as existing service. We are delighted Virgin Atlantic has selected us to do this important job in Benelux.Ó
