As part of the expansion of products and services available on the eHotelier portal, yesterday we hosted the first in our new series of live webinars. It was a lively session, delivered by social media guru and regular contributor Frederic Gonzalo, on digital marketing for travel brands. Frederic highlighted some of the trends already in motion that have big implications for destinations, hotels and hospitality marketers around the world.
In case you missed it, here are the recorded highlights of the 5 online marketing trends in travel for 2016 webinar that covers the following:
- Social Media Advertising
- Mobile, Mobile, Mobile
- Content Shock
- Video Marketing
- Remarketing
Watch the video below and access the presentation here: http://www.slideshare.net/fgonzalo/5-online-marketing-trends-for-2016
For more in-depth instruction on digital marketing see the eHotelier Academy Video section to find Frederic Gonzalo’s Online Training – 8-webinar series: Fundamentals of Digital Travel Marketing. You may purchase each course separately, or use the coupon code “GONZO” to receive 25% off the whole 8-webinar package.
SESSION 1 : INTRODUCTION: STRATEGY & OBJECTIVES
SESSION 2 : THE IMPORTANCE OF YOUR WEBSITE
SESSION 3 : EMAIL MARKETING
SESSION 4 : FACEBOOK MARKETING
SESSION 5 : MANAGING YOUR ONLINE REPUTATION
SESSION 6 : STORYTELLING WITH PHOTOS & VIDEOS
SESSION 7 : DIGITAL MARKETING FOR B2B
SESSION 8 : TOOLS & KPIs
Those who purchase the 8-series package will also receive his ebook titled “Social Media Best Practices in Travel” for FREE!
We believe with this first webinar that we’re off to a great start collaborating and sharing ideas with the best minds in the hospitality business. Let me know what other topics you’d like to see covered by emailing me at matthew.stephens@ehotelier.net.
