Luxury tea purveyor Tealeaves, in collaboration with global color authority Pantone, have launched an online exhibition that showcases the strong influence color has on food and drink experiences.
The exhibit, paletteforyourpalate.com, profiles Tealeaves’ newly redesigned Whole Leaf Pyramid Teabag collection and displays the tea-infused creations of 34 world-renowned culinary, pastry and mixology artists. The exhibit also includes a documentary that explores the potential of color to excite and convey stories and values. It features some of the top names in design and innovation, including the “first lady of nails”, Co-founder of OPI Suzi Weiss-Fischmann, and former Innovation Director at Nike, Dave Schenone.
“This collaboration and online exhibition arose from our desire to create an elevated experience for consumers, using color to connect on a deeper and much more emotional level,” says Lana Sutherland, CEO of Tealeaves. “Color is naturally associated with mood, so we wanted to select the perfect color for our packaging, to match the precision that we demand when blending our teas.”
Laurie Pressman, Vice President of Pantone Color Institute, adds, “Color has the ability to draw us in and immediately create an emotional connection to the things we love. As an avid tea drinker, what made this project so enjoyable for me was the opportunity to paint a detailed color picture for consumers. By tapping into our research on the psychological messages and meanings of color and infusing it with tea, now when consumers pick up that box of tea on the shelf, it will truly resonate with them as it will evoke certain moods.”
Intensifying flavor with tea-infused food and cocktail recipes
Culinary and mixology artists have used Tealeaves’ teas in their repertoire of secret ingredients for more than two decades. At the world’s most prestigious culinary competition, Bocuse d’Or teams have used Tealeaves’ teas to amplify the intensity of their creations. Premier chefs such as Alain Ducasse are starting to carry the new Tealeaves’ Whole Leaf Pyramid Teabag collection at their restaurants.
Tealeaves challenged chefs and mixologists to create a recipe inspired by Tealeaves’ Teabag collection + PANTONE Colors + their associated mood. In addition, the final color of each cocktail, entree and dessert was to be derived naturally from the ingredients alone.
Ms. Sutherland explains, “We thought it would be fun to have our chef and mixologist friends undergo the same challenge that Tealeaves faces every day. There are many constraints – from procurement to conflicting flavor profiles – yet the goal is always to blend a total that’s greater than the sum of its parts. We achieved that with this campaign by celebrating the remarkable talents in the culinary and beverage industries and creating beautiful works of art.”
#PaletteForYourPalate culinary, pastry, and mixology creations will be available on the menu at various luxury hotels.
Participants:
US
Andaz West Hollywood
The Beverly Hills Hotel
Calistoga Ranch, An Auberge Resort
Conrad New York
Delano Las Vegas
Four Seasons Los Angeles at Beverly Hills
Four Seasons Resort Palm Beach
Juni
Mandarin Oriental, Las Vegas
Mandarin Oriental, Miami
Mandarin Oriental, New York
The Rittenhouse Philadelphia
Rosewood CordeValle
The St. Regis Bal Harbour Resort
The St. Regis San Francisco
Canada
Beta5 Chocolates
Boulevard Kitchen & Oyster Bar
Chez Christophe Chocolaterie Patisserie
Fairmont Pacific Rim
Four Seasons Hotel Toronto
Four Seasons Hotel Vancouver
Omni King Edward Hotel
Railtown Cafe
