Fitur 2018 will be showcasing the latest proposals in international tourism, with special emphasis on sustainability and new technologies.Ê
The International Tourism Trade Fair, FITUR, which is organised by IFEMA from 17 to 21 January 2018 at Feria de Madrid, will be showcasing the actions being undertaken by countries, businesses and institutions to contribute to improving the environment and sustainable tourism and which will underscore the importance of technological developments as the keys to transforming the tourism industry.
Specifically this year, FITUR will be showcasing as a novelty the advances made by the first digital innovation lab on 5G for application in the tourism industry and in the sphere of trade fair activities. The lab was created thanks to the collaboration agreement reached by IFEMA with 5TONIC, an organisation founded by TELEFîNICA and IMDEA Networks Institute, of which ERICSSON is also a member.
FITUR 2018 will organize the usual sections and at this staging, FITUR FESTIVALS will join them as a novelty.
FITUR 2018 will be the global meeting point for tourism professionals and the leading trade fair for Latin American inbound and outbound markets. At the 2017 staging, the Trade Show boasted the participation of 9,900 exhibitor companies from 165 countries/regions; 136,000 trade participants, and 109,000 visitors from the general public. We should highlight the 18.8% growth in international trade visitors over the previous staging. In addition, the volume of business appointments, pre-scheduled and managed directly by FITUR at its various B2Bs, increased to 6,800 appointments.
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