Rainmaker to advocate industry education and innovation as presenting sponsor of 2017 Hotel Data Conference - Insights

Rainmaker to advocate industry education and innovation as presenting sponsor of 2017 Hotel Data Conference

Hotel Data ConferenceThe Rainmaker Group, the hotel revenue and profit optimization cloud, has joined with the hospitality industryÕs most respected data resources, Smith Travel Research and Hotel News Now, as the presenting sponsor of the 2017 Hotel Data Conference.

The market-leading conference, taking place August 9 to 11 at the Omni Nashville Hotel, brings industry experts together for an immersive experience, focused on identifying, discussing and analyzing the data and trends that shape the rapidly evolving $550 billion global hospitality market.

ÒWe are thrilled to support ongoing education and innovation in the industry, as the presenting sponsor of the 2017 Hotel Data Conference,Ó said Tammy Farley, Rainmaker President. ÒHDC is a pivotal event for hospitality professionals each year, bringing together the top minds in market data and trends. The HDC subject matter aligns exactly with RainmakerÕs focus on revenue and profit optimization through the application of science and data. We are honored to have several of our management team take part in the panel discussions and educational presentations during the event.Ó

Rainmaker will play a high-profile role throughout HDC, with Tammy Farley, Rainmaker President, giving the opening address for the conference prior to the general session on Thursday morning, August 10. Also on Thursday of the conference, Ellis Connolly, RainmakerÕs Vice President of Hospitality Sales, will take part in a panel discussion entitled, ÒGroup hug! LetÕs talk meetings.Ó Speakers on this panel will explore the current state of group business and meetings, as well as what meeting and corporate travel planners are looking for when seeking a venue.

On the final day of the conference, RainmakerÕs Vice President of Revenue Analytics, Dan Skodol will present a ÒData DashÓ session on the psychology of pricing, showcasing the results of a behavioral survey that Rainmaker conducted at its OPTIMIZE2017 user conference earlier this year. This session is designed to help guide hoteliers and revenue managers in devising pricing strategies that take into account how consumers typically make decisions related to price and purchases.

ÒImproving forecasts and optimizing pricing for bothÊtransient and group businessÊare the cornerstones of our business and essential components of a successful revenue management strategy,Ó adds Farley. ÒWe are proud to align ourselves with HDC as they continue to explore the growing role of data in these processes and promote best practices that drive the industry forward.Ó

For more information on RainmakerÕs hotel revenue and profit optimization cloud, please visit: http://www.letitrain.com/.


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