The data collection period for the 2017 Boutique Hotel Guest Experience Awards (BoHos) has concluded, and the winners are set to be announced at the Boutique Hotel Summit on May 22.
After two months of guest feedback collection, in the form of online reviews and direct feedback surveys, followed by an intensive period of data analysis by Glion Institute of Higher Education, the following hotels have been shortlisted for their respective categories in the inaugural BoHos:
| BoHos Shortlist | ||
| UK Country and Coastal | ||
| 1 – 20 rooms | 21 – 50 rooms | 51+ rooms |
| Cedar Manor Hotel, Windermere, Cumbria
Forest Side Hotel, Grasmere, Cumbria Hipping Hall, Kirby Lonsdale, Cumbria The Old Quay House Hotel, Fowey, Cornwall Sweeney Hall Hotel, Oswestry, Shropshire |
Coed-Y-Mwstwr Hotel, Bridgend, Vale of Glamorgan
Glenesk Hotel, Edzell, Angus Hogarths Hotel, Dorridge, West Midlands Oak Royal Hotel, Chorley, Lancashire The Valley, Truro, Cornwall |
The Imperial Hotel, Llandudno, Conwy
Old Thorns Manor, Liphook, Hampshire Raithwaite Estate, Whitby, Yorkshire |
| UK City | ||
| 1 – 20 rooms | 21- 50 rooms | 51+ rooms |
| The Abel Heywood, Manchester
Hotel Bosco, Surbiton |
B&B Belgravia
B&B Edinburgh B&B York The Draycott, London The Royal Park, London |
The Georgian House, London
Hotel Indigo York INNSIDE by Melia, Manchester The Lalit London The Montcalm Marble Arch, London |
| International | ||
| 1 – 20 rooms | 21 – 50 rooms | 51+ rooms |
| Derwent House, South Africa
Leopard Mountain Safari Lodge, South Africa Klaserie Sands River Camp, South Africa Scale Suites Luxury Apartments, Greece Tongabezi Lodge, Zambia |
Anta Boga Hotel, South Africa
De Hoek Country Hotel, South Africa Ghost Mountain Inn, South Africa Rivonia Bed & Breakfast, South Africa Villa Samadhi Kuala Lumpur, Malaysia |
Anantara Hua Hin Resort, Thailand
Hotel Indigo Krakow, Poland Hotel Indigo Rome, Italy Hotel Indigo St Petersburg, Russia Treasury on Collins, Melbourne, Australia |
Unlike many other hospitality awards, the BoHos are not awarded based on the opinions of judges, but are rather based on feedback from real guests. This means that the awards are a true reflection of the overall level of service, attention to detail, and excellence of guest experience at the respective venues.
ÒThere are three elements to running a successful hotel Ð good staff, satisfied guests and an excellent product,Ó said Geoff Lofthouse, General Manager of The Imperial Hotel, which has been shortlisted in the UK Country and Coastal, 51+ Rooms category. ÒTherefore, it is vitally important that all hotels, no matter how large or small, consistently monitor their guest feedback. We live in a highly competitive world so every hotel needs to be aware of their customer satisfaction levels in detail.Ó
ÒIt is vitally important that all hotels, no matter how large or small, consistently monitor their guest feedback,” saidÊMr Lofthouse, General Manager ofÊThe Imperial Hotel.
During the course of the data collection period for the awards, The Imperial Hotel used GuestRevu’s online guest feedback questionnaires to gather guest intelligence. ÒIt has been interesting to see more in-depth responses from the online questionnaires,Ó said Mr Lofthouse. ÒLearning how the little touches we automatically do make such a big difference to a guest’s experience as well as how individual staff members have gone the extra mile to ensure the guest’s stay has been memorable.Ó
