ITB China: Blogging is on the rise - Insights

ITB China: Blogging is on the rise

ITB ChinaFor the first time ITB China, onÊfrom May 10-12, provides a platform to connect the destination management organizations, such as tourism bureaus, associations and hotels with Chinese bloggers and travel key opinion leaders. The new marketplace for the Chinese travel industry will support the respective parties to learn more about how they can support each other.

On May 11 ITB China will feature numerous events that will enable visitors and exhibitors to engage with Chinese travel bloggers, as well as panel discussions and workshops. The travel bloggers represent a variety of sectors such as adventure, luxury and business travel.

Blogger Lunch

On the second day of ITB China, on May 11, a Blogger Lunch will take place from 12am to 2pm at the fair ground. This event is a unique chance for both exhibitors and bloggers to get connected and exchange ideas. Exhibitors interested in attending the ITB China Blogger Lunch can register online until May 5.Ê

ÒMore and more companies are exploiting the wide-ranging impact of travel blogs and new media in order to approach the target customers,Ó said Davis Axiotis, General Manager of ITB China. ÒThis makes it all the more important for us to provide a platform at ITB China where international exhibitors and the industry can network and exchange views with Chinese bloggers.Ó

Chinese Blogger Workshop

In the afternoon of May 11 and in collaboration with ITB China, the Professional Travel Bloggers Association will be organising a Chinese Blogger workshop. The association is a non-profit organization that works to help travel industry and brands meet and work together.

From 3.30pm to 3.50pm Matt Gibson, the President of the Professional Travel Bloggers Association, will give a keynote speech on ÒHow Technology Is Going To Reshape Travel?Ó His speech is followed by a presentation by Maggie Wu, Travel V-logger, Life Coach, motivational speaker, from 3.50pm to 4.10pm, who will be giving a talk on ÒHow to Woo the right audience to your destination Ð a wellness/wilderness travel blogger Ôa storyÓ.

From 4.10pm to 4.50pm, Charly, a famous Chinese blogger and producer of the travel video program ÒThe Great TravelogueÓ will be moderating the panel discussion, ÒFor the age of sharing in China, how to market a travel destination innovatively under the influence of blogger and new media?Ó

ITB China will take place from May 10-12 at the Shanghai World Expo Exhibition and Conference Center. The event, an international offshoot of one of Messe Berlin’s most successful trade fairs, will take place annually and focus on the Chinese travel industry. Its co-organiser is TravelDaily China, a leading online news portal and organiser of travel industry conferences in Asia’s largest country.

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