HSMAI Digital Marketing Conference, Mallorca

8 years ago

See the updated programme for 5th Annual Digital Marketing Conference, Mallorca 4th October

We are pleased to share with you the updated programme for our 5th Annual Digital Marketing Conference, this time taking place in Mallorca on 4th October. Joining us will be fantastic local and international speakers from e.g. Meliá Hotels International, Google, Iberostar Hotels & Resorts, TripAdvisor, Palladium Hotel Group, Review Pro, Avvio, translations.com, and The Carlson Rezidor Hotel Group.

Please note we have a resident rate for Spanish residents.

You will meet:

Abel Matutes Prats, CEO of Palladium Hotel Group and Vice President of Grupo Empresas Matutes

Cara Callaghan, Head of Digital at Avvio

Dan O’Sullivan, Vice President Travel Solutions EMEA at Translations.com

Helena Egan, Director of Industry Relations at TripAdvisor

Ingunn Hofseth, President & CEO at HSMAI Region Europe

Isabel Robles, General Manager at Hotel Mar de Portals and Commercial & Managerial Tourism Training Consultancy Hotelclass

Marco Fanton, Global Head of Social Media at Meliá Hotels International

Niklas Schlappkohl, Senior Director, Travel – Global Client Solutions at TransPerfect, and the Chair of HSMAI Region Europe Digital Marketing Advisory Board

Óscar González, Marketing Director EMEA at Iberostar Hotels & Resorts

Raúl Alvarez Barrera, Director Digital Product & Omnichannel User Experience at the Carlson Rezidor Hotel Group

Rich Tuckwell, VP of Sales and Marketing at Avvio

RJ Friedlander, Founder and CEO at Review Pro

Sandra Manresa, Head of Travel at Google

Terri Scriven, Industry Head of Hospitality at Google

Sign up today to hear local and international success stories in all things digital – and how they can benefit you and your business.

Topics of the day include:

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– Case study: Ushuaia Beach Hotel Ibiza – Hotel Innovation That “Rocked The World”

– Case study: How Melia Hotels & Resorts Leveraged Social Media to Redefine Hotel Marketing

– Panel discussion: Digital Marketing – What is hot, not and up and coming.

– Creating a Content Advantage: Techniques and strategies for engaging content campaigns

– Direct Booking Strategy: Tactics to compete against OTAs

– Mobile’s Role in Customer Journey

– Omni-channel Key Success Factors

– Global Hospitality Content Strategy: A Three-Tiered Approach

– New Generation Guest Survey Systems: Empowering Marketing & Operations Teams

– The role of Personalisation in Direct Booking Conversion

Matthew Stephens

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https://ehotelier.com

eHotelier is the leading eLearning provider for the hotel industry. eCampus provides an industry-leading Learning Management System with an integrated authoring tool and curriculum of industry best-practise courses and certifications. Our curriculum is curated by academics and industry leaders and is recognised globally, with over 200 courses and 15 certifications specifically designed for hospitality professionals and endorsed by The Institute of Hospitality. Hospitality leaders the world over rely on eHotelier to grow their careers, teams and businesses.