EUHOFA International Congress – guest speakers announced

Inspired by the high standard of the earlier EUHOFA congresses, our committee had prepared the EUHOFA congress participants with a challenging theme and a powerful mix of academic value and a royal hospitality experience. We are proud to present you the general outlines for both.

Download the full program in PDF


Our invited specialists

Speaker 1

Michael Levie

As Vice-President of Operations he managed large hotel portfolios…
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Speaker 2

Geoff Marée

A senior lecturer Innovation and Imagineering at NHTV Breda University of Applied Sciences…
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Speaker 3

Bert Smit

His research focuses on the design of (branded) experiences…
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Speaker 5

Carl Rohde

Professor of Future Hospitalities & Trendwatching
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Speaker 6

Frans Melissen

He holds a PhD in Industrial Engineering & Management Science…
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Speaker 4

Jan Huizing

A Senior Lecturer in Strategy Management & Marketing and a Research Fellow at Hotelschool The Hague.
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Speaker 5

Karoline Wiegerink

Research activities & consultancy and training as associate of Hotelschool’s
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– See more at:

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