Thailand: Ministry of Tourism ups tourist arrival target

12 years ago

The Ministry of Sports and Tourism has revised up its tourist arrival target for 2005 to 14 million with a revenue of about 400 billion baht by launching a new marketing campaign to promote Thailands tourism industry worldwide.

Sports and Tourism Minister Sontaya Khunploem said Tourism Authority of Thailand (TAT) has set up a three-year strategy for the tourism industry in Thailand, which aims to increase the number of tourist arrivals. For 2004, TAT is targeting to attract about 12 million tourists, generating a revenue of 384 billion baht.

Matthew Stephens

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