Swiss International has announced the latest addition to its Middle East hotel portfolio in Fujairah, UAE. Swiss International Concorde – Fujairah is the first hotel of the chain in the United Arab Emirates. Previously operated as an independent hotel, the hotel has entered a management contract with Swiss International on November 18, and as such will benefit from the strength and offerings of an international brand. The current Hotel Manager Mohammed Fekry will continue in his position.
Ideal for both leisure and business travelers visiting the Emirate of Fujairah, Swiss International Concorde offers 206 guest rooms, executive rooms and suites, all contemporary and spacious . The hotel is located in the city of Fujairah at only 15 minutes away from Fujairah Port and at 5 minutes’ drive from Fujairah International Airport; it is a perfect departure point to explore the cultural and natural diversity of the Northern Emirates.
“The addition of Swiss International Concorde Fujairah is a significant milestone for Swiss International; it marks the entry of the company in an emerging country that has become the hub of the business world.
As we expand our footprint in the UAE, we are exceptionally thrilled to contribute towards Fujairah’s growing travel and tourism sector, as well as its social and economic progress. Guided by our Swiss values, we remain committed to enchanting the lives of our partners, guests, team members alike. This addition brings our hotel portfolio to up to 18 hotels in 9 countries with a total number of 2,336 rooms” says Henri Kennedie the Chairman & CEO of Swiss International.
Mr. Ibrahim D. Jaffal, Managing director of the owning company Hamad Suhail Al Khaily Est. comments: “This is an exciting time for our company as we partner with Swiss International to gain and secure a stronger position in the hotel market of the Emirates of Fujairah. I am convinced that our hotel, under the flag of Swiss International, will be a big success through the “Swissness” signature brand, amenities and hospitality.”
Mohammed Fekry, the Hotel manager adds: “I couldn’t be happier to work alongside the Swiss International team because a hotel chain provides reservations support, marketing, guest loyalty programs, brand standards (i.e. quality assurance, training…) and lender comfort which is very important in the highly competitive hotel market of the Fujairah. The question was not to affiliate or not, but who to affiliate with, and we are delighted to be part of Swiss International.
Swiss International Concorde is a fully serviced hotel and offers plentiful facilities where the Swiss International F&B concepts, Meeting & Events concept and Leisure Concept are featured. These include the signature restaurant “Swiss Café Restaurant & Lounge” with its informal and relaxed atmosphere, “Moods” Shisha Lounge”, “Eventives” Meeting & Events and “Inspiration Pool & Gym”.
Swiss International plans to become a leading brand in the Middle East. For this reason Swiss International has recently moved its Service center to Ras Al Khaimah, UAE. The availability of the company’s 3 brands; Royal Swiss (Luxury), Swiss International (Upscale) and Swiss Spirit (Mid-market) and its plentiful concepts will make it possible to reach the company expansion objective of having 150 hotels by the year 2020 globally.
