IHG’s Chief Commercial Officer on the opportunties in China

10 years ago

Keith Barr, Chief Commercial Officer with InterContinental Hotels Group, discusses the opportunities in China today at the Cornell School of Hotel Administration.

Barr spent five years living in Shanghai and set IHG’s long term strategy for the country. He elaborates on why, with the rising wealth of its middle class, China is such a massive play for the hotel industry.

Matthew Stephens

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