Sao Paulo, 19 November 2014: One of the largest hotel chains in Latin America – Brazil Hospitality Group has selected eRevMax to maximize its e-distribution potential through an efficient channel manager. 49 properties, including Golden Tulip, Tulip Inn and Royal Tulip brands will be using the RateTiger Channel Manager to update rates and availability across multiple online sales channels from a single platform.
RateTiger will help BHG – Brazil Hospitality Group properties to increase their online presence and reach out to new markets as the country gets ready to host millions of tourists for the upcoming 2016 Summer Olympics. The revenue management team of these hotels will be able to monitor and update rates and availability in real-time across all third party travel websites simultaneously without the risk of overbooking. All reservations made on these distribution channels will be captured, and available inventory will automatically be redistributed helping the hotels push even the last-room available thus ensuring maximum occupancy.
“With online travel witnessing double digit growth in the region, RateTiger will help Brazil Hospitality Group optimize their online penetration by expanding to newer markets. The team will benefit from the wide network of global and regional distributors including OTAs, Tour Operators and Wholesalers that we offer. Further they can now closely monitor channel performance and improve revenues and achieve better ROI on distribution costs,” said Ricky Castoldi, VP Sales – Americas, eRevMax.
André Tambosi, Sales Director BHG – Brazil Hospitality Group, mentioned: “The eRevMax channel manager will simplify the management of inventory and rates in multiple online distribution channels; consequently, it will contribute to saving time and maximizing online revenue.”
RateTiger, by eRevMax, is a fully integrated online channel management and connectivity solution that automates distribution flow between hotel systems and partner channels. Brazil Hospitality Group can leverage the wide array of features and functionalities that RateTiger offers to stay ahead of competition through smart rate strategies and timely updates.
About BHG – Brazil Hospitality Group Hotels: BHG S.A. – Brazil Hospitality Group, the country’s third largest hotel chain, is the first Brazilian company to operate in the real estate segment specializing in business tourism hotels, with owned and managed hotels in the 3-, 4- and 5-star categories. The exclusive contract with the Golden Tulip Hospitality Group in South America allows it to use the Royal Tulip (5-star), Golden Tulip (4-star) and Tulip Inn (3-star) brands. BHG also has the Soft Inn brand, used for limited-service 2-star hotels, which offer an attractive cost-benefit ratio for business tourism. The Company has 8919 hotel rooms distributed among 49 hotels. Considering all hotels currently under development, BHG will reach a total of approximately 14,546 rooms by the end of 2016, distributed through 74 hotels.
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