New York Marriott Marquis sells outdoor signage as well as rooms

The New York Marriott Marquis has always been at the hub of excitement in Times Square, and now its Broadway façade has just become even brighter. On November 18, the world’s largest and most technologically advanced digital LED screen was activated with an impressive generative art exhibition by digital artists Universal Everything, a multidisciplinary studio collective focused on using technology to invent new forms of design and moving image. Vornado Realty Trust commissioned the extraordinary screen as part of its redevelopment of the signage and retail components of the hotel.

Manufactured by Mitsubishi Electric Power Products, Inc., the sign incorporates nearly 24 million pixels to create the most Ultra-High Definition display in the world. Sitting in the middle of the bowtie in Times Square on the hotel’s east façade, the screen is eight stories high and spans the entire block, from West 45^th Street to West 46^th Street, on Broadway. The screen measures 330 feet by 78 feet and is the length of a football field.

Times Square is one of the most recognized destinations in the world and is the place where advertising is relevant 24/7. It is anticipated that demand for this marquee placement for national and global ad campaigns will be high.

“We are thrilled to witness the completion and launch of this amazing LED screen, whose technology is unprecedented in Times Square,” said Scott Nadeau, general manager of the New York Marriott Marquis. “We are confident the screen and the development of the retail space will greatly enhance the New York Marriott Marquis’ presence and provide even more reasons for visitors to stay at our hotel, in this premier location in New York City.”

The New York Marriott Marquis was a pioneer in Times Square when the hotel opened in 1985 and it will celebrate its 30^th anniversary in 2015. The 1,957-room hotel was the first major branded hotel in the neighborhood, which was a challenging area in the early 1980s. It has been a successful hotel since its opening, and many other major brands have followed over the years. The New York Marriott Marquis continues to stay current, with the recent completion of major renovations to its guest rooms, restaurants and over 100,000 square feet of banquet and meeting space. The development of the exterior LED screen and retail by Vornado Realty Trust is truly a major 21^st century enhancement to the building itself.

The New York Marriott Marquis is located at 1535 Broadway, between West 45^th and West 46^th Streets.