Club Med, the brand that pioneered the all-inclusive concept over 60 years ago, and Cirque du Soleil, which reinvented circus arts and reshaped it into a groundbreaking entertainment company, have partnered to launch a completely new and unique concept in experiential travel with Club Med CREACTIVE by Cirque du Soleil.
The CREACTIVE concept will debut at Club Med Punta Cana in the Dominican Republic in June 2015, where guests will be able to learn many of the exciting acrobatic disciplines showcased in famed Cirque du Soleil productions. These two iconic global brands were created by visionaries who sought to create moments of happiness, and both continue to do so through innovative experiences that tap into the desire for adventure and surprise.
The original CREACTIVE experience will invite vacationers to participate in a variety of recreational circus acrobatic and artistic activities ranging from high bungee, flying trapeze, aerial silk, tightrope and trampoline to juggling, percussion and dance or mask painting, amongst many others. Guests will be fully immersed in a fantastically colorful and imaginative environment that is custom designed to encourage both adults and children alike to learn new skills, play and have fun under the supervision of Cirque du Soleil trained staff, which will help them progress and discover unexpected new abilities.
Cirque du Soleil President and CEO, Daniel Lamarre stated “This partnership is a natural progression, stemming from the success and uniqueness of Club Med having provided circus instruction for over 25 years, and now with Cirque du Soleil’s 30 years of experience and know-how, this activity will have a new color.”
Club Med’s Chairman and CEO, Henri Giscard d’Estaing also added, “This new concept will leverage, for the benefit of Club Med guests, the expertise and knowledge of Cirque du Soleil, who are unrivalled innovators in the realm of circus artistry. It will also capitalize on the heritage and talent of Club Med in creating extraordinary memories in beautiful vacation destinations.”
