Moxy Hotels, a new lifestyle, design-led economy hotel brand that debuted this week in Milan, is on the hunt for tomorrow’s most exciting visual artist. Moxy is looking for innovative painters, illustrators and graffiti artists to submit their own unique creations in the exclusive Moxy Blank Canvas challenge to be selected as the ‘Artist in Residence’ at the new Moxy Milan.
They will also be given their own Moxy Blank Canvas studio, where they will be able to create custom artwork for the Moxy Milan and future Moxy Hotels. The challenge starts today – visit MoxyHotels.com/BlankCanvas to learn more and participate.
The grand finale of the judging process will see three final candidates create a piece of artwork in front of a live audience of media, hotel guests, art enthusiasts and the Milanese social scene on 30 October in Milan celebrating the official launch of the new Moxy Milan.
“The Blank Canvas challenge is a wonderful opportunity for any emerging artist to showcase their work within an exciting new design hotel,” said Tina Edmundson, global brand officer for Marriott International’s luxury and lifestyle brands. “It’s the perfect way for Moxy to create visually exciting environments for our guests which reflect the youthful, urban energy of a city like Milan. We are excited about making art part of the Moxy experience.”
The Blank Canvas challenge— how to enter
First Round
Artists will be asked to submit their work by 3 October via MoxyHotels.com/BlankCanvas for review by a panel of judges including Ramesh Jackson of Moxy Hotels, a participant from Red Bull and CEO and co-founder of GlobalStreetArt.com, Lee Bofkin. Candidates are encouraged to create artwork that represents both the vibrancy of Milan and the Moxy Hotels travel experience – spirited, fun and thoughtful.
Second Round
The three selected finalists will then be invited to the unveiling celebration of the Moxy Milan Hotel on 30 October 2014 for the Blank Canvas live art experience. The artists will be presented with a blank canvas, art supplies and a live audience and will be asked to create a second piece in just one hour. The winner, selected by the media, art connoisseurs and Moxy Hotel guests in attendance, will be appointed as the official ‘Moxy Artist in Residence’ and awardedwith their own studio at the next Moxy Hotel, along with a prize of US$3,000. Their original artwork from the first stage of the competition will also be displayed in the Moxy Milan Living Room for guests to enjoy.
The Moxy Milan sets the stage for the global introduction of Moxy Hotels, with new openings planned for Munich, Frankfurt, Berlin, Oslo, Aberdeen and London.
