Swiss-Belhotel International has engaged leading channel management and booking engine solution STAAH, equipping the global hospitality management chain’s e-commerce team with a potent new weapon.
Swiss-Belhotel International Chairman and President Mr. Gavin M. Faull said STAAH’s platforms would, among several key advantages, allow the group to “seamlessly manage” rates and inventories across swiss-belhotel.com and online travel agents to ensure universal rate parity.
“After a long review of our existing channel manager’s capabilities, pricing and feature set, we decided to move swiss-belhotel.com to a new provider,” Mr. Faull said. “During our study we reviewed a number of products and did a detailed analysis of a shortlist of products and decided STAAH was the best fit for us.”
Mr. Faull said through STAAH, all Swiss-Belhotel International inventories would be available on every online channel and the Auckland-based software developer would provide integrated rate comparison tools to better monitor the competition. It would also deliver property management system integration to reduce human error and allow the e-commerce team to spend more time focusing on online distribution by cutting the time spent on updating rates.
He added Swiss-Belhotel International would utilise STAAH’s revenue management and find out which channels were driving revenue and customers. Another advantage of adopting STAAH was its significantly simpler interface compared to Swiss-Belhotel International’s previous channel manager.
“We are in the midst of a major global expansion and we recognised the need to compliment that with a superior channel management platform. We have that now,” Mr. Faull said.
The four-month migration to STAAH began at the start of December.
Swiss-Belhotel International offers highly professional services in all aspects of hotel, resort, serviced residences, condotel and property management operations. Since its establishment in 1987, the group has expanded throughout Asia and the Middle East. It will open 20 hotels this year as it targets managing 250 hotels and resorts by 2020.
Swiss-Belhotel International currently has more than 125 hotels, resort and projects in its global portfolio. It has a presence in China, Vietnam, the Philippines, Indonesia, Malaysia, Australia, New Zealand, Georgia, Kuwait, Qatar, Bahrain, Iraq, Oman, Saudi Arabia and United Arab Emirates.
