RoomForDay is a French startup and the first hotel booking platform exclusively dedicated to “day use” activities. It provides guests with the possibility of booking (online and with its iOS application) hotel rooms, suites, meeting rooms, spas, fitness studios, swimming pools and restaurants in over 500 hotels ranging from three to five stars. Set out like a guide, guests search by area and city or by their interests.
Services and à la carte offers
Different spaces (bedrooms, suites, meeting rooms) are offered for time slots set with the hotel (during the day only and for more than an hour) and enable our customers to save money on prices of up to around 70% of night prices. High-end services and activities can be reserved individually or separately from rooms (additional sales) and are sold at specially reduced prices.
In addition to the hotel offers available, RoomForDay offers customers tourist and cultural activities. These offers concern attractions in the towns and cities situated close to hotel partners. It provides a way for a tourist, or a more locally-based customer, to visit a museum, set off on unusual outings, enjoy culinary discoveries, or simply find an airport shuttle.
Market potential
Hotels don’t just simply offer rooms to sleep in; demand for “day use” i.e. hiring space, rooms services during the day is experiencing very strong growth. At the recent World Travel Market in London, Day Use was highlighted as one of the 10 major global trends for the future.
Used for several years by people travelling as a place to stop over or for a “specific purpose” by a certain clientele, hotels have now found a new line of business thanks to a “mobile” and “local” (and even very local) cliente.
Today, 3 to 5 star hotels offer comprehensive high-end ranges of services:ultra comfortable bedrooms, high-tech meeting rooms, restaurants and bars with a contemporary design, individual saunas, beauty treatments, fitness centres. Each part of the hotel is now designed to create living or working spaces matching new lifestyles.
Some people will think straight away that the “for an hour” rooms are only used by couples for “a certain purpose”, but, in reality, the major part of the market is comprised of business people who want to work or organise meetings. Just like tourists who look for somewhere to freshen up after long flights, there is also something for local clientele by benefiting from a comfortable and luxurious hotel.
Advantages for customers
- The majority of partners offer customers “instant” bookings: a quick and simple solution with no bank card payment required. Cancelling is flexible and, indeed, possible right up to the last minute.
- Customers enjoy reduced prices, between 30% and 70% of the price for a night.
- Most hotel services are available à la carte (spa, fitness studio, restaurant)
- Business clientele can have use of an office or very high quality meeting room with all the standard and high-tech equipment required.
Advantages for hotel managers
- This tool that enables the booking process to be made very simple.
- Easy access to a market never previously exploited, which is characterised by a very low level of competition.
- A new revenue stream that shouldn’t be underestimated. Profits are generated by selling the same space twice in the same day. This enables the hotel occupancy rate to be increased and drive up the average price per room.
- This is the opportunity to benefit for the first time from an online distribution channel dedicated to the Day Use offering and all of a hotel’s services such as wellness, sports facilities, meeting rooms, and meals.
- The possibility of increasing the sale of nights due to the fact that “daytime“ customers are also potential “overnight customers” and they will come back as they are good customers and genuine ambassadors for the hotel.
- The guarantee of increasing visibility on the Internet and social media thanks to appearing on the RoomForDay website and communication campaigns.
- A financial benefit due to the fact the customers pay the hotel directly with hotels being protected by its various booking systems.
Partners
Current partners for RoomForDay include Pullman, Novotel, Suite Novotel, Mercure, Ibis Styles, Louvre Hôtel, Sheraton, Radisson Blu, Park Inn, Partouche, Choice Hotels, Best Western, as well as many independent hotels.
