Galleon Hotels, a group of independent hotels operating in and around the M25 & M4 corridor, have seen profitability increase since undertaking revenue management services from Guestline.
Guestline, industry leaders in hospitality software and services to thousands of properties worldwide, use extensive industry knowledge and experience to ensure maximum revenue is being secured and to educate hoteliers on how to implement successful strategies.
Having used GuestlineÕs award winning property management system, Rezlynx, for a number of years across the portfolio, the team wanted to increase direct bookings and create a Òwin backÓ strategy.
ÒIn order to increase the number of direct bookings Galleon Hotels receive, we implemented GuestlineÕs reduced step Online Booking Manager and Price Assure to ensure the booking process is as quick, easy and seamless as possible,” saidÊAlex Bufton, Distribution Consultant at Guestline.Ê”Price Assure allows guests to compare Galleon Hotels direct price with up toÊfive online travel agents, making it less likely for a guest to leave their website in the hunt for a more competitive price.Ó
The properties have a culture of capturing quality client data to market relevant content and drive additional direct sales. Using RezlynxÕs automated templates allows them to target guests with specific offers and encourage repeat bookings and upsells.
The hotels now have a robust No Show handling procedure and no longer pay commission on this business. They have also started to handle pre-authorisations with confidence using the secure payment gateway through Rezlynx, thus reducing the number of open charges by some of the corporate guests in the past. In addition, they have reduced the number of chargebacks.
ÒGuestline systems are user-friendly and it is great to work with a company who listens to client requirements and even takes on and implements their enhancement requests,” said Amanda Roberts, Revenue Manager at Galleon Hotels.Ê”Knowing that new features and functionality are always released is refreshing, and supports us in driving efficiencies. Monitoring new reservations and spotting trends allows us to be proactive in managing our rates and adapting to market conditions.Ó
Find out more about GuestlineÕs revenue management services here. For more information on Guestline solutions, visit the website www.guestline.com.
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