The Hospitality Sales and Marketing Association International (HSMAI) Americas and global hospitality portal eHotelier have signed a memorandum of understanding agreeing to regularly share editorial content and provide access to resources and courses available for hospitality professionals around the globe.
Robert Gilbert, President and CEO of HSMAI Americas & Global, signed the agreement and hopes the memorandum of understanding will enhance expand the access to HSMAI educational resources and events.
ÒOur desire is to further provide access to resources and tools that we develop to hospitality professionals around the world to further our mission of helping hotels grow their revenue their sales, marketing and revenue optimization,Ó said Mr Gilbert.Ê
ÒThe study guides for the Certified Revenue Management Executive and Certification in Hospitality Digital Marketing programs can be great references for anyone desiring to learn more about those competencies.Ó
Matthew Stephens, Vice President of eHotelier, who have over 190,000 online subscribers, said he was thrilled with the agreement and hopes to help HSMAI reach previously untapped markets in an industry where professionals are seeking educational resources in hospitality sales, marketing and revenue management.
ÒeHotelier is delighted to partner with HSMAI globally, the leading industry association for sales marketing and revenue managers,Ó said Mr Stephens.
ÒWe look forward to working with Bob Gilbert and the HSMAI team to develop the industries commercial leaders through event collaboration, continuous professional development, daily news and insights and career opportunities.Ó
HSMAI and The HSMAI Foundation regularly produce educational materials for industry professionals around the world. Recently, the Foundation presented Part II of the report, ÔDemystifying the Digital Marketplace: Spotlight on the Hospitality Industry’, spearheaded by Kalibri Labs, which takes a deep dive into the production data and associated costs of 25,000 hotels over the course of two years (2014-2016), and includes mapped performance patterns of each hotel segment. HSMAI members can access a copy of Part II, by visitingÊwww.ahla.com/ddm.
HSMAI offer a number of publications for sale over the web, including ÔThe Evolution of Sales’ by Dr Lalia Rach, ÔHotel Revenue Management Incentives Practice ResearchÊHotel Sales Incentives Practice Research‘.
HSMAI operates regionally around the globe, and each region has signature programs, event and partnership opportunities. Individual membership in HSMAI allows individuals membership privileges around the globe. A calendar of signature HSMAI global events can be found at http://www.hsmai.org/globalevents.
The Americas region consists of all members in North and South America, and has over 30 chapters in key markets. HSMAI Americas has recently announced that the Revenue Optimization Conference (ROC) Americas will take place June 28, 2017, in Toronto, Ontario. For the first time in its fourteen year history, ROC comes to Canada, bringing together more than 600 hotel revenue management executives for education, collaboration, and innovation. The event will be co-located with HITEC 2017, the world’s largest hospitality technology show. Registration is now open for HSMAI ROC at www.hsmairoc.org.
