Hotel software systems need some big picture thinking to move forward

In November we joined the hospitality industry leaders from around the globe at WTM London to show a multitude of new achievements, the cherry on the cake being Clock Kiosk – the latest addition to our guest-focused all-round hotel management system.

clock World Travel Market London is more than just an exhibition. It is the must-go event for everyone who wants to stay ahead of the industry and in tune with all the latest top destinations, technology innovations, market forecasts and customer behaviour predictions. If you want to know where the industry is heading to and to catch the spirit of its future, WTM London is the place to go. So we did.

It came as no surprise that Clock Kiosk has become the star of the show. Its sleek design and the fact that it is not a third-party peripheral device to connect to your system but an integral part of the hotel PMS got the attention of our stand visitors and we heard a lot of words of excitement. What is more, representatives of other industry sectors came to see it, expressing their interest in adapting the hotel kiosk to their specific needs. Guest self-service is no longer a myth or imaginary future tech, it is here. It is a cost-saver and service-booster at the same time.

Now we can say that every meeting we had only proved that Clock Software is heading in the right direction and what we’ve developed really answers the needs of today’s hotel managers. We met hundreds of people who had realized that the future of hotel software is in consolidation of systems into one single platform and switching the focus of hotel technology from data management to guest experience enhancement, both of which lie in the core concept of Clock PMS. Managing online distribution, guest engagement, OTA channels, revenue optimisation with only one login, having all data synchronised in real time, making your guests happy and last but not least, switching functionalities on and off according to your needs – this is what hotel managers want from hotel management software. And this is what we believe in and what we do.

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We were especially glad to find a large number of students visiting us on day 3 of WTM. Asked what they think about the self-service kiosk and our two-way guest engagement line the answer was mainly “This is it! This is the future!”. Seeing those young people, the future of hospitality, pay so much attention to our products and show their approval was really motivating.

The concept of guest engagement, or the services available in Clock PMS that allow hoteliers to communicate with their guests throughout their entire journey, have been largely accepted by every brand we have talked to. As expected, hoteliers have been nagged by questions like “Why can’t I communicate with my customers and use the time between booking and arrival to upsell, build loyalty and add to their experience?” , or “With the majority of bookings coming online, why can’t my PMS software deal with them? Why have multiple systems in place?” and so on.

As a technology leader, we wanted to gauge how hoteliers felt about hotel management systems and their capability to cater to their new challenges. What we were happy to find out was that more and more of our current and potential partners were intentionally seeking modern solutions to improve the way they manage their business.

Besides the self-service hotel kiosk that was the star of the show, Clock CRS turned out to be the other big attraction. The central reservation system and booking engine appeared to be a long-craved instrument for hotel chains and independent hospitality groups and we saw a lot of interest in this module with multiple preliminary appointment requests in our event calendar.

Unfortunately, the show only lasted three days. Our stand was crowded all the time. So, if you couldn’t get hold of us have a look at our website which gives detailed information of all our solutions and get in touch. It would be a pleasure to demonstrate everything that catches your interest in a live online presentation.

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