Lighting and furniture atelier Aqua Creations has completed a custom Video Art Lamp (VAL) for the newly renovated lobby of the Sea Hotel, Tel Aviv.
The lighting installation continues the Atelier’s signature craftsmanship using hand formed laser-cuts to which a unique polymer is applied forming the shades. Utilising innovative addressable RGB LED technology, each LED is individually controlled through micro-computing to display customized moving images.
VAL features 3 trapezoidal parts that are installed behind the reception desk. The design reflects the hotel’s aesthetic of geometrical shapes with straight lines and sharp angles, and is composed of LEDs that display a perpetual motion picture in cool blue and warm pink colour temperatures.
The video is intentionally displayed in low resolution, and showcases several people gesturing toward each other, evoking the communal feeling typical of hotel lobbies.
“For this installation, I wanted to create a custom piece that embraces the overall design of the reception area. I was inspired by the communal space to create a set of lights featuring barely recognizable figures, reminiscent of the constant influx of people in hotel lobbies. The movement within the video and the low resolution draw attention to the beginning of the digital age, before technology consumed the world, and people could simply be without doing, ” said Albi Serfaty, Founder and Creative Director of Aqua Creations.
