Clock Software, a cloud hotel software provider, has announced a major update of their hotel management software Clock PMS. This time the company has added a complete new module to the system designed especially for multi-property enterprises – the Central reservation system Clock CRS. With this new development, Clock is gaining a foothold in the marketing segment of larger accommodation providers with more than one property.
‘We already work with several hotel groups where separate hotels are managed and sell independently. Now that the demand from multi-property groups is rapidly growing, we have given the development of centralised sales and booking management top priority. This functionality is important for our prospective customers and there are only a few vendors to offer it. We insist on always being on the front line and offer the best and most useful features to modern hoteliers,’ says Krasimir Trapchev, CEO and Co-founder of Clock Software.
The new module in Clock PMS gives group sales managers two important tools to improve direct sales and provide a consistent booking experience for their customers.
Central reservation office
The new central reservation system is designed to facilitate the management of online and offline bookings in all accommodation facilities of a group. The system provides a consolidated rate and availability display where a reservation officer can see and compare rooms and prices, quickly find alternatives for sold-out offers, filter the results by location, property or other criteria. All this caters to the professional services in the reservation centre and increases revenue and customer satisfaction alike.
Central web booking engine
In a similar manner, cross-property rates and availability are offered on the corporate website of the group. The central web booking engine lets potential guests browse all properties or filter them by given criteria, then find and compare all offers and easily create their booking. Shared customer profile database enables the personalization of the service. Repeat bookings and guest loyalty are boosted by bonus codes that can be property-specific or valid company-wide.
‘At Clock, we work in a close relationship with our customers. We have a system in place that helps us to get feedback and evaluate new demands. The central reservation system was delivered in response to the emerging demand from current and prospective clients. Now the first deployment is on the go and it’s only a start. New additions to the functionality of the CRS are coming soon, along with further improvements of our top product – the guest digital self service. Just a one word spoiler: kiosk,’ Trapchev goes on with his comments. ‘Generally, when we add or improve a functionality, it is always in response to industry trends and the real needs of hoteliers.’
Clock PMS is a modern allround hotel management software. The system features smooth front office operations, comprehensive web booking engine, integrated channel manager, advanced rate and revenue management, guest mailing and more. On top of the long feature list the developers from Clock Software put the digital guest self service portal a communication platform for guests to control their stay and interact with their accommodation provider from the comfort of their mobile devices. Cloud native, powered by AWS and PCI DSS compliant, Clock PMS is designed to deliver the latest achievements in hotel technology to modern hotel managers.
