Lodging Interactive, a digital marketing and social media engagement agency exclusively serving the hospitality industry, has announced the rollout of CoMMingleLive the hospitality industry’s first real time live chat service for hotels and resorts. CoMMingleLive elevates online customer service to an entirely new level and has shown to increase RFP and online direct bookings for hotels.
“In 2016 Customer service has become the new marketing as social media networks continue to evolve into direct consumer to brand communication platforms,” said DJ Vallauri, Lodging Interactive’s Founder & President. “Our CoMMingleLive service enables hotels and resorts to humanize their properties and to build loyalty with customers by providing a level of online customer service never before experienced in our industry.”
CoMMingleLive is provided through a combination of state of the art live chat technologies and the Company’s own live chat agents. All operations are handled in the US and agents are trained to engage with customers as an extension of the property’s own operational team.
“As consumers we’ve all become comfortable with live chat services when shopping our favorite online sites, like Amazon or Best Buy, but when booking hotels online we’re left with more questions than can be answered via hotel websites,” added Mr. Vallauri. “CoMMingleLive bridges that tremendous gap and not only provides real time assistance to consumers but also generates increased business for the properties.”
During a three month BETA test, CoMMingleLive increased group RFP requests by nearly 40% and online direct bookings by 12%. Customer satisfaction levels and ongoing engagement also grew at a rapid pace.
“CoMMingleLive enables us to provide the highest level of customer service even before our guests arrive,” said Ed Reagoso, General Manager of the Wilshire Grand Hotel. “I’ve been amazed at the level of customer engagement we’ve been able to achieve which helps us build long term loyalty.”
CoMMingleLive is easy for hotels to implement by simply placing a snippet of code onto their website. The CoMMingleLive technology is fully mobile enabled and automatically launches when consumers visit a hotel’s website. The service captures the consumer’s full name and email address prior to launching into the live chat session. “As an added benefit for hotels, CoMMingleLive creates a valuable database which can be used for future marketing programs,” added Mr. Vallauri.