chameleon by b4checkin offers front-end design customisation


b4checkin announces the release of chameleon – an innovative hotel booking platform. chameleon, like its namesake, is adaptive to its environment. First of its kind, it offers the hotelier design options, rather than being stuck with any vendors’ singular booking engine design.

Greg Thomson, VP of b4checkin marketing notes, “With chameleon by b4checkin, the hotelier will have multiple design looks to create their own custom booking experience with just a few clicks. chameleon gives them unparalleled control to change the front-end experience at will. The result: maximizing conversion and hotel revenue.”


chameleon is loaded with new features to improve guest convenience and drive conversion. For example, guests can easily sign in through social media, meaning that they no longer have to create a separate guest user profile. There is an expanded administrative dashboard and extranet that makes management of the booking system quick and easy. chameleon is fully responsive, and works perfectly from any mobile device, not just for the guest, but for the administrator as well.

“I have had the opportunity to see chameleon. It is a game changer. I recommend you book a demo. You will definitely be impressed.” says Denise McNeil, Canadian Regional Director of Revenue, Newcastle Hotels and Resorts.

chameleon becomes that platform that integrates b4checkin’s robust suite of other products including b4feedback, b4arrival, b4easypost, b4GDS and b4ubet. To learn more about chameleon and b4checkin’s other innovative products, visit

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