GuestCentric, a provider of cloud-based digital marketing software for hotels, announced that Stay Edinburgh City Apartments, a collection of premium apartments in Scotland, selected GuestCentric to power its digital strategy with a full suite that comprises award-winning website, booking engine, channel management and social marketing tools.
Through this partnership, Stay Edinburgh City Apartments is able to optimize and strengthen their online presence, thus, boosting direct bookings and increasing online revenue.
Stay Edinburgh City Apartments boasts 25 stylish luxury apartments on Edinburgh’s Royal Mile. Centrally located, the apartments are surrounded by some of the most important touristic attractions such as Princes Street Gardens, St. Giles Cathedral, and Edinburgh Castle. All apartments offer the guests with a modern fully fitted kitchen, linen, towels and free Wi-Fi.
“We are over the top happy with the decision to replace our old PMS booking system for GuestCentric’s digital marketing solution, totally focused on sales. Our new website, combined with GuestCentric’s powerful booking engine, helped us to increase our direct bookings by 900%,” said Harvey Cochrane, General Manager at Stay Edinburgh City Apartments. “Before GuestCentric, we had one direct booking a week. Now, we have at least one direct booking per day!”.
Along with GuestCentric’s web design, Stay Edinburgh City Apartments uses GuestCentric’s user-friendly booking engine and channel manager to manage their inventory and rates more efficiently, saving precious time on their daily tasks.
“Stay Edinburgh City Apartments’ astounding results make us extremely happy and proud of the work we have done over the years to provide hotels with the best technology ever,” said Pedro Colaco, CEO of GuestCentric. “Our suite of digital marketing tools will complement and bolster Stay Edinburgh City Apartments’ efforts to maximize their brand exposure and achieve solid revenue growth, while providing their guests with an unbeatable online shopping experience”.
