Hoteliers acknowledge the importance of offering a quality product including the finest linen, farm to fork F&B experiences, award-winning interior design and expert wellness initiatives, but they are now recognising that a powerful, missing sensory element is music. To ensure their property stands out from the rest, award-winning music consultancy service, Music Concierge provides hoteliers with an innovative creative solution – the perfect playlist.
Music Concierge designs bespoke music concepts for country house hotels to reflect their individual personality and create the right ambience to enhance a guest’s experience, increasing return custom for hoteliers. Music Concierge’s expert team has worked on an array of different hotspots who have experienced these benefits first hand including Calcot Manor, Chewton Glen, Barnsley House, award-winning Dormy House, Whateley Manor and newly opened Lord Crewe Arms.
Creative Director of Music Concierge, Rob Wood shares insight into the bespoke nature of curating the perfect country house playlist, “With the country house hotels it is so important to carefully evoke the right atmosphere. The music needs to be in synch with and sympathetic to the rural setting, the heritage and style of the building and its design, and be true to the fact that many of the guests will be there to escape the throb of the city. We take care to achieve this whilst being in line with each particular brand, and of course, the quintessentially British experience they are offering.”
Award-winning country house hotel and spa, Dormy House employed Music Concierge to delight its city escapee guests. The hotel’s Cotswolds setting and its ‘farmhouse chic’ design means the atmosphere has to be highly nuanced to create a warm, cosy, pastoral feel, but with subtle creative quirky touches to please city dwellers who make up its audience. Each nook and cranny required a bespoke approach to its music. The fine dining Garden Room required a light and delicate tone that won’t get in the way of romance or conversation, whilst The Potting Shed wanted to sound like the most amenable country pub in the county. For their award-winning spa Music Concierge created the ultimate relaxation experience with a unique immersive sensory sound design. Chief Executive of Farcombe Estate, Andrew C. Grahame reiterates the power of music on a hotel’s positioning commenting, ‘I consider Music Concierge to be a key part of the Dormy House success. For hotels, creating the right ambience is crucial. They really do get it’.
James Lohan, CEO of Mr & Mrs Smith, further highlights the innovative and expert nature of the team, ‘Music Concierge should be any forward-thinking brand owner’s first port of call because they are the best at what they do.’
Music Concierge is a ground-breaking music consultancy offering a bespoke service to brands and branded spaces. Designing, supplying and managing high-quality playlists for luxury brands, boutique hotels, leading restaurants and bars, and high-end retail spaces. Music Concierge creates a unique audio identity or ‘musical DNA’ for each client. Tracks are expertly tailored specifically to the target audience and the property’s personality, enhancing a brand’s identity by creating an atmosphere that corresponds closely with the desired impact of the brand experience.
Music Concierge designs, manages and updates playlists for clients across the globe with offices in London, Hong Kong, the Middle East and South Africa. Whether the brief is to underline the historical significance of a property, evoke a sense of location and place, or to position it on the bleeding-edge of youth culture, no two playlists are the same.
For more information visit: www.musicconcierge.co.uk
