Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties PJSC, has announcedÊVida Dubai Mall, a new hotel project linked directly to The Dubai Mall and with direct views of Burj Khalifa.
This marks the tenth upcoming hotel project Ð in the UAE and international markets – by Vida Hotels and Resorts, a refreshingly different upscale lifestyle hotel and serviced residences brand for the new generation of business executives, entrepreneurs and leisure travellers.
Vida Hotels and Resorts already has two operational hotels in DubaiÊ-ÊVida DowntownÊandÊManzil Downtown. Additionally, the brand has seven upcoming projects, includingÊVida Dubai Mall, in the UAE and three in international markets including Saudi Arabia, Bahrain and Egypt.
With two other hotel brands under Emaar Hospitality Group Ð Address Hotels + Resorts and Rove Hotels Ð the company now has 11 operational hotels in Dubai, and 27 upcoming hotel projects in the UAE and key overseas markets including Saudi Arabia, Bahrain, Turkey and Egypt.
Vida Dubai MallÊstands out for its central location in Downtown Dubai, linked directly with the worldÕs largest retail and lifestyle destination. The hotel and serviced residences project is in easy access of DubaiÕs business hubs including the Dubai International Financial Centre and Dubai International Convention Centre.
Opening to direct views of the iconic Burj Khalifa,ÊVida Dubai MallÊis a two-tower development with the 195-roomÊVida Dubai MallÊhotel and 614 serviced residences underÊVida Residences Dubai Mall. The hotel and 380 serviced residences form part of a 55-storey tower, while the rest of the serviced residences are located in a second tower, 38 storeys high.
The two towers are linked by a seven-storey podium with a wide range of amenities including restaurants, retail and leisure attractions. The podium-level amenities include an outdoor swimming pool, sunbathing deck, kids club, yoga deck and events spaces, which overlook Burj Khalifa.
ÒVida Hotels and Resorts has set a distinctive identity in the hospitality sector of Dubai as stimulating environments where convenience meets interactivity, reflecting the aspirations of the new generation of travellers,” said Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group. “With its focus on serving as lively and vibrant hubs where inspiring minds can create, connect and come alive, Vida hotels are fast expanding their footprint with 10 upcoming projects in the UAE and international markets.
ÒVida Dubai Mall in Downtown Dubai, linked directly to the most visited destination in the world, underlines the growth of this home-grown brand that offers exceptional ambience and service standards. The hotel project celebrates the brand value of Vida, which means ÔlifeÕ in Spanish, highlighting warmth, simplicity and creativity in uniquely design-led spaces. Highlighting our competencies in mixed-use project management, Vida Dubai Mall will be a sought-after destination for the young and trendy, and offer seamless service for guests and residents in a spectacular location in the heart of the city.Ó
Vida Dubai MallÊwill feature a rich suite of facilities for guests and visitors including signature restaurants, meeting rooms, salons, events venues and other amenities that will be unveiled in due course. It will also have a direct link to the retail podium of the upcoming Address Fountain Views residential and hotel project in Downtown Dubai, adding to the choice of residents.
Elegant and simple, the design ofÊVida Dubai MallÊcelebrates fashion craftsmanship through vibrant seating areas and a variety of fashion-forward artwork. The interiors are also thoughtfully laid out to maximise views and filter in natural light.
The other upcoming projects under Vida Hotels and Resorts in Dubai are:ÊVida Dubai Marina, Vida The Hills, Vida Townsquare, Vida Dubai Creek HarbourÊandÊVida Residences Downtown. Emaar Hospitality Group has also signed management contracts to operateÊVida Beach Reem Island Abu Dhabi, Vida Marassi Al Bahrain,ÊVida Jeddah GateÊin Saudi Arabia, andÊVida Marassi MarinaÊin Egypt.
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