Crescent Hotels & Resorts welcomes neighbours and business community to celebrate the unveiling of Hotel PUR Quebec’s new identity, the first Canadian Tribute Portfolio Hotel

hotel PUR QuebecIn keeping with its positioning statement, ÇAuthenticity stays hereÈ, the hotel promotes the genuineness of the surrounding neighbourhood of St-Roch. Inspired by its Quebec roots, Hotel PUR, Quebec, a Tribute Portfolio Hotel represents a warm, inviting and urban destination. The ”pure laine” environment is a call to discover every subtlety of the local lifestyle and the services and amenities the hotel provides.

The event focused on unveiling the new face of Hotel PUR Quebec by sharing the evening with the neighbours and the neighbourhood. Locals represent this authenticity by celebrating this urban touch that enhances the tourist experience. The eclectic and unique DNA of the St-Roch neighbourhood is made up by these key players.

The evening took the form of a progressive reception cocktail. In order to introduce its new infrastructures and upgrades, Hotel PUR Quebec organized a tour in which participants could explore different rooms and amenities of the property. The tour was leaded by comedians and actors to create a unique sensorial experience. Four ”beasts”, characters that were inspired by art pieces displayed in the hotel, with strong personality caught the attention of the guests. The ”beasts” were brought to life and joined the night, resulting in an entertaining and casual atmosphere and fueling the iconic authenticity of Hotel PUR Quebec, a Tribute Portfolio Hotel.

Guests enjoyed different musical performances from local emerging artists. Hors d’oeuvres and cocktails were offered at different stops of the tour to let people chat and appreciate the new design. The event was a great success. The creative tour and the presence of alive ”beasts” delighted all the visitors. Business people, artists and locals had the opportunity to discover the authentic universe of Hotel PUR Quebec, a Tribute Portfolio Hotel.

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