Room Mate Hotels, the international boutique hotel chain founded and directed by Kike Sarasola, has announced the launch of a new line that will expand on the company’s success as an urban-based hotelier: Room Mate Hotels in beach destinations. The new beach line is already taking shape, with projects under assessment that will add approximately 2,000 rooms in waterfront destinations to the chain’s expanding portfolio.
This new project is another step by Room Mate Hotels to appeal to customers seeking affordable luxury, while further consolidating its growth. The Madrid-based chain is currently assessing projects and signing deals for beach destinations within Spain including Ibiza, Majorca, the Canary Islands, and Costa del Sol, as well as for international destinations such as Mexico. Room Mate Hotels plans to open its first beach hotel in the summer of 2017.
Meanwhile, the hotel chain expects to end this year with an occupancy rate above 87% and more than €70 million in turnover. The average room rate rose from €128.78 to €133.42 in 2016.
According to Kike Sarasola, President and Founder of Room Mate Hotels: “Launching new hotels in beach destinations is one of Room Mate’s biggest initiatives for the coming years. With our city projects now consolidated, the launch of this new line addresses the many requests that we have received to bring the Room Mate Hotels concept to beach destinations.
We want to bring the essence of Room Mate to unique holiday spots, offering excellent locations, magnificent design, and friendly service. We have always defined ourselves by being customer oriented and listening to our guests. The new beach line is a true reflection of this, and it will provide our ‘Room Mates’ with incredible new features that, though we cannot unveil them just yet, will take the guest experience to a new level.”
The new beachfront hotels will maintain Room Mate’s commitment to offering guests hotels that feel like staying with friends. Customers will continue to enjoy the innovative services that Room Mate has created by listening to their feedback: breakfast until noon, free Wi-Fi in the hotel as well as throughout the city, excellent value for money, and exclusive decor created by the best designers.
The new beachfront hotels will also offer new features including a wide array of leisure alternatives, bars, restaurants, beach clubs, and rooftops, combined with innovative destination-inspired concepts that will make each vacation unforgettable.
