NH Hotel Group lauches its NH Collection brand with NH Collection Mexico City Reforma

NH Collection Mexico City Reforma

NH Collection Mexico City Reforma

NH Hotel Group has officially celebrated the launch of its premium brand, NH Collection, in America, coinciding with the inauguration of the NH Collection Mexico City Reforma in Mexico City.

The ceremony organised to officially present the brand on the continent was attended by Enrique de la Madrid, Secretary of Tourism of the Mexican Federal Government, and Luis Fernández-Cid de las Alas Pumariño, Spanish Ambassador in Mexico. The event was also attended by NH Hotel Group´s Co-Chairmen Alfredo Fernández Agras and José Antonio Castro Sousa, and the Company’s executives Ramón Aragonés, Global Managing Director, and Eduardo Bosch, Managing Director America.

Framed by the Group’s business plan, the arrival of NH Hotel Group’s flagship brand in the upper-upscale segment marks a milestone in the company’s development in this market and reiterates the Group’s firm commitment to fostering expansion of its most exclusive brand worldwide. At present, NH Hotel Group operates nearly 400 hotels in 30 countries in Europe, America and Africa, 66 of which are operated under the NH Collection trademark.

NH Collection aims at exceeding the expectations of those guests who are looking for ‘that little bit extra’ from their stays, whether for business or for leisure. The brand is targeted at travellers looking for excellent service and, above all, a unique and unforgettable experience in strategic city spots across the leading international destinations. NH Collection offers extraordinary experiences in unique and distinguished buildings, combining meticulous attention to detail, exceptional guest services, innovative products, the latest technology and excellent gastronomy so that each stay is memorable.

“We are truly proud to be here in Mexico today to present one of our most ambitious propositions. The arrival of our NH Collection brand in Latin America is proof of our strategic commitment to this region in which we plan to continue to grow, led by our unique guest proposition. We aspire to become your hotel of choice whenever you are planning a city trip or meeting, whether for business or leisure”, said Ramón Aragonés, Global Managing Director of NH Hotel Group.


NH Hotel Group operates 60 hotels in 11 countries in America, 19 of which under the Group’s upper-upscale brand; the latter establishments are located in Argentina, Chile, Colombia, Ecuador and Mexico. The company plans to continue to add to its Latin American portfolio of NH Collection properties: there are new four hotels in the pipeline, which are expected to open their doors in Mexico and Chile between 2016 and 2018.

“The launch of our newest brand on the continent is designed to surprise travellers looking for personalised attention, exclusive service and premium-quality and comfortable facilities in international destinations. With this presentation, NH Hotel Group is reiterating its interest in spreading these memorable experiences throughout America”, underscored Eduardo Bosch, NH Hotel Group’s Managing Director America.

Mexico, where the company currently operates 12 hotels with over 2,000 rooms, was the country selected by NH Hotel Group for the official launch of its NH Collection brand in the Americas. Today the company has six NH Collection hotels in the country between Mexico City (NH Collection Mexico City Airport T2, NH Collection Mexico City Santa Fe and NH Collection Mexico City Reforma); Monterrey (NH Collection Monterrey); and Guadalajara (NH Collection Guadalajara Providencia and NH Collection Guadalajara Centro Histórico). Recently opened, the NH Collection Guadalajara Centro Histórico stands out for its location in a beautiful old building in the historical centre of Guadalajara, close to the city’s cathedral and main avenues. This hotel, the latest to be added to the Group’s portfolio in Mexico, achieves the perfect mix of legacy architecture combined with the comfort and facilities of a modern hotel. It features spacious guest rooms with magnificent views onto the city, full-service event rooms, a restaurant serving Mexican and international cuisine and a well-appointed fitness centre.

Mexico currently has more hotels in the pipeline than any other NH Hotel Group market. More specifically, the company has seven hotels with close to 1,000 rooms under development in destinations such as Mexico City, Puebla, Monterrey, Mérida, San Luis de Potosí and León. In León, the company is due to inaugurate the new NH Collection León Poliforum this November.

“The tourism sector in Mexico is fast-growing but it is also highly competitive. The presence and strategic commitment of chains such as NH Hotel Group to Mexico and Latin America is definitely excellent news as it will allow our visitors to enjoy a premium-quality hotel offering across the country’s top cities”, remarked Enrique de la Madrid, Secretary of Tourism in the Federal Government during his presentation during the brand launch ceremony.

NH Hotel Group took advantage of the inauguration of the NH Collection Mexico City Reforma, located in Mexico City, to host the event for officially presenting its NH Collection brand in the Americas. At this international gathering, guests were treated to a four-Michelin star gourmet experience created by Óscar Velasco and Paco Roncero´s team, two NH Hotel Group chefs with two Michelin stars apiece.

NH Collection Mexico City Reforma

Located in the heart of the financial and tourist district in Mexico City, NH Collection Mexico City Reforma is a hotel not to be missed by people visiting the capital, whether for business or leisure.

Recently refurbished, the hotel has 306 rooms in which its guests can enjoy the extraordinary of Brilliant Basics devised especially for the Group’s flagship establishments. Exclusive NH Collection Sleep Better pillows, salon hair-dryers, 48-inch next-generation LED television, Nespresso coffee machines, safes equipped with plugs for charging electronic devices and free and user-friendly Wi-Fi are just some of the exclusive services and perks available in the hotel’s rooms.

Fine dining is another of the hotel’s noteworthy attractions. Its Obvio restaurant fuses the best of Mexican cuisine with international flavours, combining up ingredients such as the black olive, Cotija cheese and the cuitlacoche wild mushroom. The hotel also has a unique circular bar – Bar 155 – where guests can sip on European cocktails mixed with notes that recall the roots and emotions of Mexican culture and fresh fruit and vegetable juices made on the spot to each customer’s liking.

The NH Collection Mexico City Reforma is rounded out with 10 fully-equipped meeting and event rooms, a heated outdoor pool, a terrace and a full-service fitness centre.

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